Your favorite products, designed for zero waste – Say hello to Target Zero

Dreaming of amazing finds from your favorite brands that are also kind to our planet? Same. That’s why we created Target Zero. It’s a curated collection of new and existing products from brands you love (like Burt’s Bees, PLUS, Pacifica, and soon, guest favorites like Grove Co. and Everspring) designed to reduce waste and make shopping easier durable. Now in stores across the country and on, the collection includes hundreds of products with packaging designed to be refillable, reusable or compostable, or made from recycled content or materials like aluminum, steel or glass which reduce the use of plastic.

And we’re not stopping there: we’re already planning to add even more of your favorite items in the future. It’s just one of the ways we’re making progress towards our Target Forward goals, including our goal to be the market leader in creating and maintaining inclusive and sustainable brands and experiences by 2030 and to ensure that 100% of our own brand plastic packaging is recyclable and compostable. or reusable by 2025. Take a closer look:

Give yourself and your home a burst of sustainability with Target Zero

Looking for products that control waste? Simply find the Target Zero icon on the shelves of your nearest Target store or shop the selected assortment at Each Target Zero product or its packaging is designed with at least one of the following characteristics:


From Trash to Treasure: These products or their packaging are creatively designed with the intention of being reused at the end of their life.

Reduce plastic

These products replace plastic with paper, aluminum, steel or glass (preferably recycled) certified by the Forest Stewardship Council for most of their packaging.

Without water or concentrate

From powders to concentrates, these products contain less water, minimizing packaging and waste while reducing water consumption.


All out? Never fear – these items were created with the intention of being refillable so you can add your product but not your waste.

Include recycled content

These top picks contain at least 30% post-consumer recycled content in place of virgin plastic.

Include compostable elements

Whether it’s the product itself, its packaging, or both, these items contain compostable elements to help keep waste out of landfills.

Zero target logo.

A glimpse behind the scenes

When the Target team designed Target Zero, it all started with one question: how do we reduce the waste of the products we sell and get our partners to do it with us?

“Achieving zero waste is incredibly complex,” says Erica Shea, Senior Target Buyer and Head of Sustainability for Beauty. “Our goal with Target Zero is to not only make it easier for customers to find waste reduction products that fit their lifestyle, but also to co-create alongside our national brand partners and suppliers of own brands so we can unlock solutions to some of them. historic barriers to sustainability in beauty, personal care and household essentials and beyond.

A woman in a green sweater stands in front of a white wall decorated with red circles.

Erica Shea, Target Senior Buyer and Head of Beauty Sustainability

While facing unique challenges (like sourcing enough post-consumer recycled content for product packaging sold on shelves across the country), the team worked alongside partners to solve problems and using our size, scale and resources to curate a one-of-a-kind assortment featuring new and existing products that advance our journey to reducing waste.

“This is just the beginning,” says Erica. “We all have a role to play when it comes to making more sustainable choices, and at Target, we’re committed to not only making improvements within our business, but also pushing the industry as a whole. to do better for our planet.”

Bringing joy to all families with inclusive and sustainable brands and experiences

Innovate to reduce waste? This is just one of the ambitions of our Target Forward objectives. And Target Zero is an important milestone, alongside initiatives such as Target Clean and our expansion of various brands, as we aim to be the market leader in building and maintaining inclusive and sustainable brands and experiences. Bonus: It’s a key way to reduce the use of plastics, which, alongside our commitments to the US Plastics Pact and the New Plastics Economy Global Commitment, will help us achieve our goal of reducing plastics. the annual total of virgin plastic in our own brand. 20% by 2025. Visit our Target Forward: Sustainability Strategy page to learn more.

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