The pandemic has changed the way we approach and perceive our health. Now, living a healthy lifestyle isn’t just about drinking kombucha instead of soda – it’s about looking at everything you use and consume and making decisions to buy products that are better for your body and the earth. This move towards a healthier lifestyle has also had a major impact on the cosmetics industry. There are several certifications that conscious consumers can look for on labels these days, but you might not be familiar with halal beauty yet.
So what is halal beauty? If you’re not sure what that means (especially when it comes to beauty products), don’t worry. Like most, I thought the term was only for dietary restrictions, but it goes way beyond what’s on your plate. “Halal simply means ‘allowed’ in Islam,” Safia Ghanim, operations manager and senior technical auditor of ISWA’s halal certification department, told Bustle via Zoom. “So Muslims or really anyone can live a halal lifestyle.” In the beauty context, Jordan Karim – founder of halal skin care brand Flora & Noor – explains that “Halal certified skin care products should not contain any alcohol, animal product like collagen and glycerin. , an ingredient that may harm the consumer. , or any human part or ingredient derived from the human body.
These requirements must be met from the formulation process to packaging, making them safer for your skin and the environment. The halal certification process is quite rigorous and Karim tells me it can take years. First of all, brand founders need to fill out an application and answer questions about where they are made, labeling, etc. After the application has been reviewed by several committees, an auditor inspects the manufacturing plant. If all goes well, the brand has obtained halal certification.
These products are aimed at Muslim beauty consumers who live a halal lifestyle, but they are also great for others interested in cleaner options. “Halal beauty should also be important for non-Muslims who are aware of the environment and how the products they use affect the ecosystem,” Karim said.
Interested in finding out more? Read on for five brands that are transforming the industry with innovative, halal-compliant products.