Vantage Personal Care’s take on conscious beauty

Vantage (stand F50) anticipates that the need for traceable, clean ingredients with a positive and sustainable economic and ecological impact will continue to grow rapidly. The need for increased traceability also resonates with the global natural transformation the beauty industry has faced over the past decade. In 2022, consumers are using a vast set of data to balance ingredient safety, environmental concerns, and societal impact when choosing a new brand.

To address these needs, Vantage will introduce a new formulation platform focused on providing formulators with a broad combination of highly traceable, sustainable and deeply impactful ingredients that will prove highly relevant to conscious consumers.

SenseID the conscious beauty formulation platform boosts skin intelligence. According to Vantage, beauty is a sensory journey that involves all of the senses – and the sense of touch is at the heart of this cosmetic experience. Because the perception of a product’s effectiveness is strongly influenced by the senses, the sensation of a cream, from intake to application and after-sensation, generates attraction and conveys a feeling of activity that consumers associate with performance. Ultimately, this sensory experience is the key to brand loyalty. Vantage pioneered the use of jojoba oil in beauty with substantiated clinical efficacy data and full traceability from farms to formulations.

New SenseID is a formulation architecture that exploits the sensory impact of jojoba derivatives. These derivatives are expertly formulated to trigger skin intelligence and transmit specific sensory signals related to skin benefits. This complete architecture with unrivaled performance, combined with Vantage’s expertise in traceability, offers formulators ethical solutions for an elevated beauty experience. The platform offers:
• Unparalleled performance in formulation
• Sensory-activated formulations
• Traceable and ethical
• Clean beauty ready

Liponate Jojoba NatFilm (INCI: Hydrolyzed Jojoba Esters (and) Jojoba Esters (and) Water/Aqua)
Liponate Jojoba NatFilm is the latest addition to Vantage’s jojoba-derived portfolio that leverages extensive clinical studies performed on jojoba oil. COSMOS certified, and with a 100% Natural Origin Index, this ingredient has been designed to facilitate the incorporation of moisturizing jojoba esters into water-based formulations. Upon application, Liponate Jojoba NatFilm glides on effortlessly and acts like a second skin helping to restore moisture levels to skin and hair. Like all jojoba derivatives offered by Vantage, Liponate Jojoba NatFilm is 100% traceable from farms to formulations and addresses the growing need for transparent and ethical sourcing.

Panalane L-2E (INCI: Hydrogenated Polyisobutene)
Panalane L-2E is the latest addition to the Panalane range of hydrogenated polyisobutenes, a range of high purity, multipurpose cosmetic emollients widely used in a wide variety of personal care products and developed by Ineos Oligomers. Panalane L-2E is the lightest and most volatile emollient in the range and designed to meet the growing need for a high performance alternative to volatile silicones in cosmetic formulations. It is used in facials to achieve a smooth glide and reduce the greasy feeling typically associated with oils and traditional ester emollients, followed by a dry, comfortable feel. Panalane L-2E demonstrates the same perfect stability that has contributed to the worldwide success of the Panalane® range. It is an excellent ingredient for low pH formulations (anti-acne, exfoliating treatment), high heat/hot formulations (balms, blushes, lipsticks) or formulations with oxidizing compounds (anti-acne).

More information: Vantage Specialty Ingredients, Inc.; Website:

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