US Face Mask Market Growth Trends to 2026: Rising Consumer Spending on Skin and Facial Care Products


DUBLIN, December 02, 2021– (BUSINESS WIRE) – The “US Face Mask Market – Growth, Trends, COVID-19 Impact, and Forecast (2021 – 2026)” report has been added to offer.

The US face mask market is valued at USD 280.760 million in 2020, and is expected to register a CAGR of 10.05% during the forecast period, 2021-2026.

During the COVID-19 pandemic, 22% of American women were found to have changed their skin and body care routine. Most of them wash or moisturize their faces and bodies more often than before the pandemic, with a third expanding their routine to include more products. The majority of those who use more products intend to stick to their new routine when things return to normal. Thus, the demand for face masks increased during COVID-19 among beauty-conscious consumers.

The availability of a wide variety of face masks in US retail stores, including sheet masks, washable masks, leave-in masks, masks to remove blackheads, peel-off masks, infused sheet masks collagen, gel sheet masks, and bio-cellulose masks, are propelling the market growth.

Additionally, due to the growing influence of Asian skin care culture in the country, Korean face masks made from ingredients like rice, fermented yeast, and fruit and vegetable extracts have gained popularity among American consumers in recent years.

Additionally, the popularity of social media as an advertising and marketing medium for face mask makers in the region has fueled the trend for “photo-ready” skin. This, in turn, has accelerated the demand for face masks, especially among younger consumers.

Key market trends

Rising consumer spending on skin and facial care products

With increasing innovation and the launch of new personal care products in the studied market, there has been a noticeable increase in US consumer spending in the skin and facial care segment of the studied market, ultimately resulting in demand for masks and sheets. Across the country.

Additionally, a skin-focused cosmetics retailer “SkinStore” suggested in its report that the next generation in America will spend around $ 15,000 over their lifetime on skin care products. Thus, the idea among consumers to spend more on skin care products (including facials) will increase the demand for face masks in the years to come. In the context of the face mask market, Koreans are among the biggest drivers of innovation in the beauty and skin care industry. Sheet masks have been one of K-beauty’s biggest success stories. So, face sheet masks are changing the beauty industry recently and are gaining popularity in the United States as they see various celebrities using and endorsing serum infused sheet masks with active ingredients. Thus, the perceived benefits of face masks and sheets, coupled with improved consumer spending on facial and skin care products, are driving the studied market.

The online retail channel has the largest market

The main reason for the increase in sales through online retailing is the level of convenience it offers to consumers. Consumers can browse and buy products 24/7. Plus, they find it easy to choose their favorite brands and get a wide variety of personal care products, including face masks, to suit their own needs and preferences. Thus, online or e-commerce stores are increasing their market share in the region in terms of revenue, popularity and wide product offering of local and international brands. This is helped by the wake of the COVID-19 pandemic, where people prefer to stay at home.

The opportunity to grow sales of beauty and personal care products, including skin care products, through online channels has forced online sellers to improve the purchasing process in terms of safety and security. reliability, which has driven the demand for these skin care products.

Companies mentioned

  • L’Oreal SA

  • Skin Care Image

  • Shiseido Company Limited

  • Unilever

  • Petitfee

  • Johnson & Johnson inc.

  • Natura & Cie.

  • Maskology

  • Procter & Gamble Co.

  • Mary Kay Inc.

For more information on this report, visit

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