Top 10 most read stories about sustainable beauty in 2021

1 – “Provide resources to do the right thing”: reusable and refillable concepts in L’Oréal’s sustainable development program

Reusable and refillable concepts are an area that the L’Oréal Group has identified for development as it works towards its ambitious sustainable development goals, according to a leading regional leader.

The COVID-19 health crisis has accelerated the growth of certain categories including the demand for sustainable beauty products, especially among the younger generation of consumers.

Thus, the cosmetics giant L’Oréal is banking on sustainable development to meet the expectations of consumers in South-Pacific Asia, the Middle East and North Africa – called SAPMENA – which is home to 40% of the population. world with a median age of 28. .

It is this consumer base that drives cosmetics companies to improve their sustainability standards and take responsibility for the products they put on the shelves.

2 – Transformative objective: cosmetics, an “incredible platform” to help First Nations communities prosper

The cosmetics industry has the resources and the potential to prevent the loss of First Nations culture and knowledge that will ultimately benefit the environment, according to a supplier who works closely with these communities.

Native Extracts is an Australian ingredient supplier claiming to have the largest library of native botanical extracts.

In recent years, the company has observed a huge demand for cosmetics made in Australia, or A-beauty.

The company believes demand for A-beauty will continue on an upward trajectory thanks to clean beauty and growing interest in native extracts.

3 – Long-term goals: Bondi Sands commits to chart a more sustainable course over the next three years

Australian self-tanner and skincare brand Bondi Sands explained how it intends to become a leader in sustainable beauty by focusing on packaging, ingredients and CSR.

Founded in Australia, Bondi Sands was first launched in August 2012 and is currently available in markets such as the US and UK in addition to its home market.

Over the past two years, the company has strived to take a more sustainable approach to its business.

“We started to consider going in that direction probably two years ago now. For most of our products, the packaging is made up of several parts – like springs and the like. We started to become very aware of our own imprint. We also saw it as an opportunity, not only to create a sustainable product, but also to create a product that would perform better ”,said Founder and CEO Blair James.

4 – Bring Your Water: The HK Company Developing Soluble Skin Care Tablets That Are Full Of Prebiotic Ingredients

Future beauty brand MONO Skincare has developed a line of microbiome-friendly skin care tablets that are activated by dissolving them in water at room temperature.

The brand is currently in the pre-launch phase and offers seven products, including a face serum and moisturizer, as well as a deodorant.

The minimalist brand focuses on the skin microbiome while preserving skin biodiversity. The formulations contain prebiotics to support the skin microbiota, such as preBIULIN AGA.

The company claims that this ingredient hydrates 50% faster, 20% more intensely, and 70% longer than hyaluronic acid.

5 – Conscious growth: promoting sustainable consumption at the top of the list for the waterless beauty brand founded by the ex-VP of Amazon

A former Amazon vice president who founded Singaporean waterless start-up Bhuman says early interest from large retailers won’t deter focus on promoting sustainable consumption and insists it There is no merit in developing the brand “just to grow”.

Bhuman is a waterless personal care brand created by Yeeli Lee, former vice president of Amazon China and brand consultant who has worked with Unilever, Proctor & Gamble, Coty and The Estée Lauder Companies.

Lee developed the brand with the goal of fighting climate change by reducing the use of single-use plastics and lowering the beauty industry‘s carbon footprint by using sustainable processes and waterless technology.

6 – “Small changes make a big difference”: Shiseido’s ELIXIR aims for all key products to be rechargeable by 2025

ELIXIR, owned by Shiseido, aims to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.

Launched in 1983, ELIXIR is a skin care brand specializing in anti-aging care that has maintained its sales ranking in Japan for 14 consecutive years according to Intage’s national retail store surveys.

ELIXIR currently offers refills for its lotions and milk lotions. According to Shiseido, the use of refills can reduce the use of plastic by ELIXIR by 85%.

The Japanese cosmetics giant plans to accelerate these efforts and expand the ELIXIR initiative across Asia and by 2023 it hopes to reduce around 400 tonnes of plastic per year.

7 – “Creating sustainable value”: Emma Lewisham from New Zealand aims to reduce the carbon footprint of the product “close to zero” by 2030

Emma Lewisham has set goals to reduce the carbon footprint of her products as “close to zero as possible” by 2030 after achieving her goal of becoming a carbon positive beauty brand with a 100% circular business model .

The Kiwi brand was established in 2019 by CEO Emma Lewisham, who set out to develop a circular beauty brand that keeps its resources flowing to eliminate waste and reduce its carbon footprint in an industry that generates 120 billion units of waste every year.

On September 29, the brand announced that it had achieved its goal of becoming a carbon positive beauty brand within the time frame it set for itself.

Over the past 12 months, the company has worked with an independent environmental certification body Toitū Envirocare.

8 – Impact of masking: is the sustainable beauty movement threatening the fixation of fabric masks in Asia?

Sheet masks for the face are a staple of Asian beauty, but consumers are aware of the waste these single-use products can generate and demand the need for more sustainable solutions to keep the category thriving.

Speaking to CosmeticsDesign-Asia at the height of the pandemic last year, specialty fiber company Lenzing expected the market size for fabric face masks in Asia to increase as consumers begin to make choices. personal care and well-being a top priority.

This was reflected in the growth of Lenzing’s Veocel brand which recorded double-digit growth in Asia last year. Veocel brand lyocell fibers are used as a face mask material for Asian brands such as Watsons, Sensatia Botanicals and Annie’s Way.

While cloth face masks have been considered ubiquitous in Asia for years, awareness of the environmental damage caused by single-use products – like cloth face masks – threaten their place in the Asian beauty routine.

9 – Conscious Creation: Sigi Skin explains how the need to raise its sustainability standards will impact future product development

The drive to raise its sustainability standards is driving Singapore-based skincare brand Sigi Skin to rethink the brand’s formulation, packaging and overall product portfolio.

Sigi Skin debuted in November 2018 with a line of superfood infused skin care products. The brand became a fully vegan brand in February of this year.

Recently, the brand launched Idyllic Fields Day-Time Moisturiser, a 100% waterless moisturizer that is described as having a “soft puffy texture”.

This is not the first time that the brand has launched a product without water. In 2019, the company launched Dew Potion, an essence mist for the face that contains three extracts – chamomile, Aqua 3G, and maqui berry – and no soft water at all.

10 – Smart and Green: How NFC-Enabled Packaging Can Help Beauty Brands Protect the Environment and Drive Engagement

NFC-enabled packaging can help minimize the environmental impact of product packaging, in addition to boosting engagement with consumers, says a company that recently worked with Paco Rabanne.

The brand recently unveiled a connected bottle for its Phantom men’s fragrance.

The refillable robot-shaped bottle is integrated with an NFC chip. Users can simply tap it with their smartphone and access the Phantom Universe, which is home to exclusive content such as interactive filters, personalized playlists and interactive games.

“Now it’s important that brands somehow exist in the digital space, even if their product is a physical product. They can reach out to spend time with end users. Of course, the goal is to bring what makes sense to users because there is a lot of content available to them ”,said Giuliana Curro of electronics company STMicroelectronics, based in Geneva, Switzerland, and present worldwide, including the United States, France, Singapore and China.

About Thomas Hereford

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