Based on a list released by Amazon of their top-selling products, 2021 is the year Americans want to be social again and forget about anti-social days at home during 2020 shutdowns.
The trend in customer choices for the items they buy in 2021 is linked to the gradual lifting of travel and social restrictions.
The most purchased items are party decorations, but purchases of dresses and tuxedos have tripled in the past year. Luggage sales are also up 460% and sales of teeth whitening toothpaste are on the rise.
Amazon’s latest year-over-year purchase data provides a snapshot of what Americans are doing now compared to last year and whether in 2020, the year of the COVID-19 pandemic, purchases of sweatshirts, leggings and everything related to sports have increased. In 2021, interest in entertainment-related items, beauty products, and formal wear increased.
Here are the most purchased items on Amazon so far in 2021.
Summer entertainment, weddings and events
According to Amazon, these events are very much in the minds of their customers and the gifts offered on Amazon wedding lists have more than doubled this year compared to 2020.
Among the most gifted registry items we find an electric pressure cooker:
Event and party supplies
Sales of event and party supplies more than doubled year-over-year in April 2021, with dinnerware and party decorations among the top-selling product categories. This shows that Americans are ready to be sociable again after the lockdown.
The best sourcing products for events and parties include, but are not limited to:
- Beistle Cow Print Cowboy Hat
When it comes to outdoor furniture, Amazon says “sales nearly doubled year over year in the first quarter of 2021”, with hot topics such as lounge chairs and deep loungers and tables. outdoor dining room and bar.
Below we include two of the top sellers in this section:
- Keter bar table with 7.5 gallon beer and wine cooler
- Blackstone 4 Burner Flat Top Gas Grill
As people brace themselves for more interactions inside and out, Amazon customers are dressing for new occasions and sales of skirts, dresses, dress shirts, suits and tuxedos have more than tripled in March and April 2021, compared to the same month in 2020. One of the best sellers includes this lace and flare mini dress.
- ASTR The Label – Women’s Lace Fit & Flare Sleeveless Midi Dress
Amazon sales of toothpaste, whiteners and mouthwash increased 66% in April 2021 compared to January 2020. One of the most purchased oral care products by customers is a dry mouth lozenge :
It is important to have a stylish appearance, whether it is outside the home or at home, as many workers make video calls on a daily basis. Curling irons have increased 30% year over year. One of the best sellers among curling irons features a hair wave that promises beach waves.
- A-Wave-We-Go Headboard Adjustable Hair Inverter for Multiple Waves
Subscribe and Save Skin care product sales grew over 38% year-on-year in April 2021. Among the most purchased products by customers we find:
- Proactiv 3-step acne treatment
- Aquaphor Healing Ointment Moisturizing Skin Protector
In March and April 2021, sales of the athleisure category increased by more than 50% year-on-year. Among the most popular are:
- Carhartt Men’s Medium Sleeve Logo Hoodie
- Women’s Onzie High Waist Bike Shorts
As US states reopen to visitors and some Americans travel overseas as well, Amazon’s buying trends show customers are definitely ready to venture out.
Luggage sales increased over 460% year over year and one of the most popular luggage sold was made by Samsonite.
- Samsonite Omni expandable luggage with swivel wheels
Swimwear sales more than doubled year-over-year in March and April 2021, and sales of sunscreens and tanners increased 70% year-over-year from April 2021. These are two of the most purchased products by customers.
- RUUHEE high waist swimsuit
- Kanu Surf Barracuda swim shorts
Car seats and strollers for children
Amazon confirmed that sales of child car seats increased by 70% and sales of strollers by 50% year-over-year from April 2021. Car seat and car seat trends Best-selling strollers now include:
- Graco Tranzitions 3-in-1 Booster Seat
- Graco DuoGlider Double Stroller
Sales of camping and outdoor living products grew more than 130% year-on-year in April 2021, according to Amazon. The best products include this folding table:
- Lifetime Camping and Utility Folding Table
Sportswear sales increased more than 40% year-on-year in March and April 2021. Major products include a sports bra:
Sales of cargo management, exterior accessories and recreational vehicle maintenance more than doubled year over year in April 2021. Among the items that customers buy the most, we find a automatic portable compressor kit.
- Viair 40047 400P-RV automatic portable compressor kit
Customer needs and wants will no doubt continue to change over the next few months as we enter a new season and the year draws to a close.