The most purchased items on Amazon this year


Based on a list released by Amazon of their top-selling products, 2021 is the year Americans want to be social again and forget about anti-social days at home during 2020 shutdowns.

The trend in customer choices for the items they buy in 2021 is linked to the gradual lifting of travel and social restrictions.

The most purchased items are party decorations, but purchases of dresses and tuxedos have tripled in the past year. Luggage sales are also up 460% and sales of teeth whitening toothpaste are on the rise.

Amazon’s latest year-over-year purchase data provides a snapshot of what Americans are doing now compared to last year and whether in 2020, the year of the COVID-19 pandemic, purchases of sweatshirts, leggings and everything related to sports have increased. In 2021, interest in entertainment-related items, beauty products, and formal wear increased.

Here are the most purchased items on Amazon so far in 2021.

Summer entertainment, weddings and events

According to Amazon, these events are very much in the minds of their customers and the gifts offered on Amazon wedding lists have more than doubled this year compared to 2020.

Among the most gifted registry items we find an electric pressure cooker:

Among the products most purchased by Amazon customers is this electric pressure cooker.

Event and party supplies

Sales of event and party supplies more than doubled year-over-year in April 2021, with dinnerware and party decorations among the top-selling product categories. This shows that Americans are ready to be sociable again after the lockdown.

The best sourcing products for events and parties include, but are not limited to:

Hallmark 7 '' Large Black Gift Box
Top sourcing products for 2021 events and parties include this 7 ” Large Hallmark Black Gift Box
  • Beistle Cow Print Cowboy Hat
Beistle Cow Print Cowboy Hat
Sales of event and party supplies more than doubled year over year as of April 2021 and this cow print cowboy hat is one of the top sellers in 2021

Garden furniture

When it comes to outdoor furniture, Amazon says “sales nearly doubled year over year in the first quarter of 2021”, with hot topics such as lounge chairs and deep loungers and tables. outdoor dining room and bar.

Below we include two of the top sellers in this section:

  • Keter bar table with 7.5 gallon beer and wine cooler
Keter bar table with 7.5 gallon beer
One of the most purchased items in 2021 was this Keter bar table with 7.5 gallon beer and wine cooler
  • Blackstone 4 Burner Flat Top Gas Grill
Blackstone 4-Burner Flat Gas Grill
Sales of grill products increased 70% year over year, according to Amazon.


As people brace themselves for more interactions inside and out, Amazon customers are dressing for new occasions and sales of skirts, dresses, dress shirts, suits and tuxedos have more than tripled in March and April 2021, compared to the same month in 2020. One of the best sellers includes this lace and flare mini dress.

  • ASTR The Label – Women’s Lace Fit & Flare Sleeveless Midi Dress
ASTR Label Women's Sleeveless Lace Cut
Customers talk about the dress; I loved this dress. I got it for my COVID bridal shower. All the stores in my town were closed, so I took a picture. It’s easily one of my favorite dresses now. Clothing sales more than tripled in March and April 2021

Teeth whitening

Amazon sales of toothpaste, whiteners and mouthwash increased 66% in April 2021 compared to January 2020. One of the most purchased oral care products by customers is a dry mouth lozenge :

ACT dry mouth lozenges
This dry mouth lozenge is a bestseller in oral care.

Curling irons

It is important to have a stylish appearance, whether it is outside the home or at home, as many workers make video calls on a daily basis. Curling irons have increased 30% year over year. One of the best sellers among curling irons features a hair wave that promises beach waves.

  • A-Wave-We-Go Headboard Adjustable Hair Inverter for Multiple Waves
Wave Artist Ceramic Deep Hairwaver Headboard
Sales of curling iron have increased and this Ceramic Deep Hair Inverter for Beach Waves is one of the best sellers.

Skin care

Subscribe and Save Skin care product sales grew over 38% year-on-year in April 2021. Among the most purchased products by customers we find:

  • Proactiv 3-step acne treatment
Proactive acne treatment
Proactiv 3-Step Acne Treatment is a bestseller in skin care.
  • Aquaphor Healing Ointment Moisturizing Skin Protector
Aquaphor Hydrating Skin Protector
According to aAmazon Subscribe & Save, sales of skin care products increased by more than 38% year-on-year in April 2021
Aquaphor Hydrating Skin Protector


In March and April 2021, sales of the athleisure category increased by more than 50% year-on-year. Among the most popular are:

  • Carhartt Men’s Medium Sleeve Logo Hoodie
Carhartt Men's Medium Sleeve Logo Hoodie
Customers buy sweatshirts like this hoodie which is one of Amazon’s top sellers.
  • Women’s Onzie High Waist Bike Shorts
Women's Onzie High Waist Bike Shorts
In the athleisure category, higher categories include athletic socks (over 40% increase).

To travel

As US states reopen to visitors and some Americans travel overseas as well, Amazon’s buying trends show customers are definitely ready to venture out.

Luggage sales increased over 460% year over year and one of the most popular luggage sold was made by Samsonite.

  • Samsonite Omni expandable luggage with swivel wheels
Samsonite Omni PC Expandable Hardside Luggage
Amazon says that “the journey is on the brain. Amazon’s buying trends show that customers are getting ready to step out of their homes and explore again ”.


Swimwear sales more than doubled year-over-year in March and April 2021, and sales of sunscreens and tanners increased 70% year-over-year from April 2021. These are two of the most purchased products by customers.

  • RUUHEE high waist swimsuit
RUUHEE High Waist Women's Swimsuit
Customers particularly like this high waisted thong 2 piece swimsuit
  • Kanu Surf Barracuda swim shorts
Kanu Surf Barracuda Men's Swimsuit
It is one of the most purchased swimwear by Amazon customers in 2021.

Car seats and strollers for children

Amazon confirmed that sales of child car seats increased by 70% and sales of strollers by 50% year-over-year from April 2021. Car seat and car seat trends Best-selling strollers now include:

  • Graco Tranzitions 3-in-1 Booster Seat
Graco Tranzitions Booster Seat
Let’s not forget the children, car seat sales are up 70%
  • Graco DuoGlider Double Stroller
Graco DuoGlider Double Stroller
This double stroller is one of the most purchased items by Amazon customers in the baby products section


Sales of camping and outdoor living products grew more than 130% year-on-year in April 2021, according to Amazon. The best products include this folding table:

  • Lifetime Camping and Utility Folding Table
Adjustable folding table for camping and utility
One of the most purchased outdoor items by Amazon customers

Athletic sports

Sportswear sales increased more than 40% year-on-year in March and April 2021. Major products include a sports bra:

Adidas Big Gym Girls' Sports Bra
A bestseller in the Athletic Sports section.

Cargo management

Sales of cargo management, exterior accessories and recreational vehicle maintenance more than doubled year over year in April 2021. Among the items that customers buy the most, we find a automatic portable compressor kit.

  • Viair 40047 400P-RV automatic portable compressor kit

Customer needs and wants will no doubt continue to change over the next few months as we enter a new season and the year draws to a close.

Viair automatic portable compressor kit
Vehicle maintenance sales have more than doubled and this Viair automatic portable compressor kit is a favorite among Amazon customers.

About Thomas Hereford

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