The Honest Company Announces New Sustainable Beauty Packaging Initiative | Business

LOS ANGELES – (BUSINESS WIRE) – July 19, 2021–

The Honest Company (NASDAQ: HNST), a mission-driven brand focused on leading the movement for a clean and conscious lifestyle, today announced a new sustainable packaging initiative for Honest Beauty featuring 100 cartons % recyclable using 100% tree-free paper made from recycled sugar cane by-product. As part of the beauty revival, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend the skin against environmental aggressions.

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The Honest Company is launching the new Daily Defense collection as part of the company’s new sustainable packaging initiative for Honest Beauty. (Photo: Business Wire)

In this effort, over 100 SKUs have been updated to take advantage of post-consumer recycled materials as part of The Honest Company’s own-brand, conscious and cultural branding initiative. Honest Beauty products will now include treeless packaging down the line with updates to the primary packaging to use more environmentally friendly materials including glass dropper, aluminum tubing, compacts tin, PCR materials and mono-material components where possible for easier recycling.

“From day one we have placed the highest importance on product efficacy, formula integrity and ingredient quality – packaging is the next step in our journey of continuous improvement” , said Jessica Alba, Founder and Creative Director, The Honest Company. “As a pioneer of clean beauty, I have no doubts that we are able to raise the level of the industry as a whole and demonstrate what is possible to achieve at scale while continuing to fulfill our mission to inspire everyone to love living consciously. “

In addition to the refreshed look and feel, the new Honest skin care line, the Daily Defense Collection, helps defend against environmental stresses and combat the effects of pollutants. These four new products launched with the range are formulated with Sea Concentrate, which is rich in zinc and iron to provide essential minerals to the skin.

Daily Defense Collectionfour minutes to protect your skin

  • Step One – Skin Sweep Exfoliating Powder Cleanser: Made with Honest® Sea Concentrate and Kaolin Clay to help gently wash and exfoliate debris, impurities and buildup. ($ 21.99)
  • Second step – Purifying toner for pollution solution: A gentle daily tonic that eliminates impurities and reduces sebum while providing essential minerals to the skin. Formulated with PCA Zinc to help reduce surface oil and a microalgae extract to help fight the stressors of aging. ($ 17.99)
  • Step Three – Save the facial protection fixative spray: A lightweight shield that sets, helps extend wear and improves the look of makeup. Formulated with an extremolyte, it also helps defend against environmental stressors like UV and blue light. ($ 21.99)
  • Fourth step – Self-defense mineral solar fluid SPF 43: Consciously designed to be reef-friendly, this universal broad-spectrum mineral sunscreen helps protect against environmental elements such as UVA, UVB and blue light, and helps defend against pollution that contributes to premature skin aging. Formulated with an extremolyte to help defend against environmental aggressions. ($ 29.99)

“We strive to create formulas with carefully selected ingredients to help protect our natural resources and the ecosystems that depend on these resources,” said Don Frey, chief innovation officer, The Honest Company. “Our sustainable development mission begins with the practices that we implement in our own laboratory and in our formulas. It is not enough to ask yourself to practice sustainability without doing it ourselves first. This is why we have ensured that all of our beauty products have formulas and packaging designed with respect for the environment.

The Honest Company’s renewed beauty brand initiative, including the Daily Defense collection, will begin rolling out today, July 19, in-store at our retail partners and on The Honest’s website. Company at You can also participate in the clean, socially aware conversation with @honest on Twitter and Instagram and

As part of the sustainable packaging initiative, Honest will be tracking the impact of using treeless cartons on a quarterly basis on its website. To learn more about Honest’s sustainability initiatives, visit

About honest company

The Honest Company (NASDAQ: HNST) is a digitally native, mission-driven, leadership-driven brand of the Clean Lifestyle movement, creating a community for conscious consumers seeking to disrupt multiple categories of consumer products. Since its launch in 2012, Honest has been committed to creating carefully formulated, safe and effective personal care, beauty, baby and household products, which are available through, third-party e-commerce partners and approximately 32 000 points of sale across the United States. , Canada and Europe. Based in Los Angeles, California, the company’s mission, to inspire everyone to love living consciously, is driven by its values ​​of transparency, trust, sustainability and a deep sense of purpose around this. that matters most to its consumers: their health, their families and their homes. For more information about Honest Standard and the company, please visit

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CONTACT: Brenna Israel Mast

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SOURCE: The Honest Company

Copyright Business Wire 2021.

PUB: 07/19/2021 13:26 / DISC: 07/19/2021 13:27

Copyright Business Wire 2021.

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