The Dry Skin Ingredient Your Family Should Know About

Change up your family’s skincare routine with all-natural, skin-friendly oats.

The holiday season is a time of laughter, love, and family memory-building, but it can also bring with it a less-than-wanted guest: dry, chapped, itchy skin. As a parent, you care about how you treat your baby’s precious skin, making sure that lotions, wipes, and wash products are on hand. But there is a secret ingredient to preventing and repairing dry skin, and you have it in your kitchen cupboard.

Oats are a quick pass for supple, hydrated skin for parents, children and babies, and are also found in the Aveeno Baby Daily Care and the Aveeno Skin Relief lines. This common breakfast food relieves itchy skin, adds moisture, protects the skin’s moisture barrier and is suitable for all skin types, even the most sensitive.

A favorite for newborns and parents in need of a little attention, here are four reasons why you should add oats to your family’s daily skin care regimen.

Oats have history on their side

For centuries, people have used oats in their skin care routines to combat dry, itchy skin. Their first known use in skin care dates back to 2000 BC in Egypt. In 1989, the natural ingredient was officially recognized by the United States Food and Drug Administration as a safe over-the-counter drug, and then as a skin protector in 2003.

Oats help relieve dryness and itching

When dealing with baby’s most sensitive skin, you want to make sure the products you choose are soothing and gentle. Oatmeal products are a solution, especially for little ones struggling with dry, itchy skin. the Aveeno Baby Daily Lotion is designed to nourish and protect your baby’s skin for 24 hours, leaving behind a silky finish that helps prevent irritated, chapped or cracked dry skin.

For parents who wish to reap the benefits of oats, they can try the Triple Oat Complex, found in the Aveeno Skin Relief line. It offers benefits for a variety of skin types and has been shown to soothe and nourish dry, itchy skin while trapping moisture. The antioxidant and anti-inflammatory compounds found in oats help soothe irritated skin.

Oats help restore and maintain the skin’s moisture barrier

Oats are up to the task when it comes to treating sensitive, dry skin, or skin with a damaged moisture barrier. They help repair the skin barrier, especially in chronic conditions like eczema where the skin cannot do it on its own.

Oats help balance the skin’s pH levels

You probably know that maintaining a balanced pH is important, but why? Scientific jargon aside, pH levels are a measure of acidity. Our skin is made up of oils and sweat that create a barrier to protect against bacteria and environmental stressors, like UV rays, for example. When the pH of your skin is balanced, it is easier for it to stay healthy. Oats have natural moisturizing properties that help keep the skin hydrated for proper pH balance. Oats, or more precisely colloidal (ground) oats, are aimed at sensitive skin. They contain saponins, a plant-based carbohydrate with antioxidant properties known to soothe the skin and cleanse clogged pores. Their anti-inflammatory effects help naturally relieve dryness, flaking, and roughness in the skin.

Aveeno baby is the # 1 pediatrician recommended baby skin care brand. Formulated with natural oats to nourish and comfort baby’s sensitive skin, the Aveeno Baby Daily Care range is hypoallergenic and free of parabens and phthalates for gentle daily use. the Aveeno Baby Wash & Shampoo, a tear-free, soap-free formula cleans without drying out and rinses from head to little toes.

Visit the Aveeno website for more information on their products and their use prebiotic oats in their skin care line.

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