The winds of change are literally upon us. After heavy rain and devastating flooding from Hurricane Ida added a somber note to the final days of summer, which unofficially ends on Labor Day, cooler temperatures and a conflicted sense of fresh beginnings are in the air. The pandemic is not over. But reopenings, with proper vaccination status, are moving forward nonetheless, meaning fall unofficially arrives next week with a renewed sense of purpose in person – and a lot new beauty product launches. From an onslaught of celebrity and influencer-backed brands to unlikely nail polish success and evocative scent with a must-have bottle, these are the newcomers we’re buying right now.
Rosie Huntington-Whiteley has met with different incubators and investors interested in creating an extension of the product line of her content site, Rose Inc., since 2019. “But I wasn’t really interested,” Huntington said. -Whiteley, until she met Caroline. Hadfield at Amyris, the Bay Area biotechnology lab that’s making a splash with its bio-engineered and sustainable natural ingredients. The company’s 100% plant-based vegan squalane, derived from Brazilian sugarcane, has helped brands like Biossance and Pipette become hits at Sephora, and the pure, lightweight moisturizer is also essential in the new Radiant Brightening Serum. Reveal by Rose Inc., one stands out in its newly launched selection of skin care and makeup essentials. Rosie likes to use it in the morning as a primer, serum, and multitasking moisturizer before makeup, and to be honest, so do I.
When influencer sister duo Simi and Haze Khadra announced that they too are getting into beauty, just like apparently every other influencer and celebrity, I expected to see the same eye shadow and liquid lipstick palettes that are ubiquitous in similar makeup projects. But Khadras’ first offering stands out from the clutter: the Velvet Blur Moisturizing Matte Lip Balm collection in 12 neutral shades feels and looks great, and Sun Flush, a sheer liquid shade that can be multitasking on eyes, cheeks. and lips, creates an all-over glow in an unexpected palette of sunny colors, including Soft apricot-terracotta. And if those easy-to-wear formulas don’t appeal to you, the DJing Twins’ personalized pastel pink and green packaging certainly will.
The beauty supply store has become a staple for a variety of things that professional and amateur beauty enthusiasts simply cannot live without. Sally Beauty’s haircut accessories, for example – which became essential during the lockdown when so many of us took the styling into our own hands – were non-negotiable purchases in those early days of the pandemic. But you’re less likely to find truly luxurious makeup formulas at your friendly local sprays and false eyelash supplier. It hasn’t been lost on Megan Rein, Simon Jeon and Hicham Khodri, the team behind Rose de Nuit, a popular Texas-based hair extensions brand that is distributed to independents.
beauty stores across the country. Leveraging their existing partnerships with Korean manufacturers to source K-beauty quality skin care infused makeup formulas, the trio launched Siia Cosmetics with the aim of delivering the highest quality products. to the greatest number. Using its existing distribution channels as well as a new online store, the brand has already gained approval from Rodarte and Miley Cyrus-endorsed makeup artist James Kaliardos, who recently signed on as a brand ambassador. The range is extensive and includes all kinds of lipsticks, eyeliner and even skin care primers and setting sprays. But these foundation sticks deserve a special mention for their super creamy formula and the ingenious sponge blender brush conveniently located on the back of the double ended stick. It’s definitely worth adding to your basket the next time you stock up on hair clips and cocoa butter.
There’s an old editorial trick involving a highlighter where you apply just a little bit of it – smudged to the inner corner of the eyes, along the nose, and along the cupid’s bow – for a subtle outline. And while this long-wearing double-ended shadow stick from Ulla Johnson’s second collaboration with Bobbi Brown could just as easily be stained all over the lids for a shimmering finish, its ability to multitask is why he’s on that hit list. Because we could all use a little light, in the right places.
“There is no such thing as good natural mascaras.” You’ve probably heard this refrain before, and you’ll likely continue to hear it as some truly excellent, darkening, lengthening, and volumizing formulas that defy the standards of clean ingredients. But Beautycounter’s latest addition takes us a step closer to the ideal: dark, parted lashes with safe ingredients and transparent supply chains.
Raise your hand if you occasionally buy products for packaging alone. (Show of hands). This ultra-chic lipstick from YSL, which looks fantastic on hand and out of a pocket, is in danger of becoming another such purchase. But here’s the twist: The perfect blue-red pigment also looks amazing, and it stays put thanks to a long-lasting matte formula.
Los Angeles-based jewelry designer Jess Hannah’s thoughtful, minimalist line of accessories has won her many fans on Instagram and elsewhere. But J Hannah loyalists are also turning to the 28-year-old brand’s founder for another simple treat: nail polish. Hannah’s carefully edited range of hairsprays are aimed at “color folks” – that is, people looking for a gorgeous nude that stretches nails more than shock-value neon. Her latest effort in subtle color mixing is Compost, an initially off-putting deep olive that turns out to be a great finger-flattering fall shade that Hannah describes as “baroque mulch.” MDR.
When industry veteran Marie-Lise Jonak and her son, Baptiste Bouygues, launched Ormaie, their first fragrance collection, in 2018, the beauty world ostensibly panicked. Each of the seven all-natural unisex scents is poured into a faceted recycled glass bottle made by the only such factory in France, and includes a colorful wood cap sourced from local renewable beech forests and hand-carved as a tribute to the works of the modernist sculptor Constantin Brancusi. They are, in a nutshell, mind blowing and every incredibly unique scent smells so great. After three years of waiting, Ormaie has just launched its new offer, Marque-Page (“bookmark” in English), a spicy blend of incense, leather, jasmine and orange blossom, with a hint of nostalgia for secret antique shops on windy roads yet to be discovered.