Social Neeti has won the digital mandate of Head Turners, the East Indian salon chain. As part of the win, Social Neeti will look at everything from design to implementation. The mandate covers the brand’s social media strategies, and it also consists of developing the brand positioning strategies. To drive business growth across the card, the company will also take control of performance marketing.
“In association with Social Neeti, we hope to expand the reach and make Head Turners one of India’s strongest brands in the hair care and beauty industry. We plan successful campaigns for our brand and aim to reach the masses,” Niraj Killa, Director, Head Turners Salon, said of the association.
Head Turners Salon is a chain of salons in Eastern India. Since 2003, they have been providing hair, skin, bridal and nail services. They have themed lounges: industrial lounge, English-style lounge, lounge inspired by French architecture, nature-themed lounge, to name a few. They offer various membership and loyalty programs to their customers. Apart from salons, they train and transform individuals into professionals through their in-house academy.
“As a brand, Head Turners has created quite the buzz, thanks to its exceptional services and offers. He has made significant contributions to professional grooming and development. We will be looking at creative social media marketing approaches to grow their presence across all platforms by leveraging their USPs,” said Swarna Daga Mimani, Founder of Social Neeti.
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