Shea Radiance Expands Retail Reach to Over 100 Wegmans Stores

Citrus Blossom Whipped Shea Butter

Lavender Bliss Nourishing Body Cream

Shea Radiance expands its retail reach and launches in over 100 Wegmans stores in the Northeast region of the United States.

We are delighted that Shea Radiance products are launching in 106 Wegmans stores. Wegmans’ commitment to showcasing diverse and local brands makes for a great partnership. »

— Funlayo Alabi, co-founder of Shea Radiance

BALTIMORE, MARYLAND, USA, June 7, 2022 / — Shea Radiance is expanding its retail reach and launching in over 100 Wegmans stores in the Northeast region of the United States on June 6. body care brand offering all-natural handcrafted shea butter products sourced directly from women-led cooperatives in West Africa. At Wegmans, the brand will begin selling two primary body products, Whipped Shea Butter and Nourishing Body Cream.

Shea Radiance Whipped Shea Butter ($13.99) is a rich, foamy butter whipped with skin-soothing colloidal oatmeal and rice bran oil. It diminishes the appearance of stretch marks, soothes dry, eczema-prone skin, is ideal for pregnant women’s belly growth, is safe to use on soft baby skin, and is perfect for everyday use. The eight-ounce product size and all flavors, Citrus Blossom, Lavender Bliss and Unscented will be available at Wegmans. Nourishing Body Cream ($11.99) is a smooth, much thicker-than-lotion cream that absorbs easily and contains a high percentage of shea butter along with other nourishing emollients and extracts. It deeply hydrates and hydrates the skin, softens dry hands and calloused feet, relieves eczema and sunburn, and is gentle enough to use on babies. The eight-ounce product size and scent, Lavender Bliss, will be available at Wegmans.

Family-owned Wegmans is a regional supermarket chain with 107 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and North Carolina. It is one of the largest private companies in the United States. Wegmans raises the bar for the shopping experience: the best quality, an abundance of spectacular choice, beautiful stores and displays, and in addition to food, household items usually found in a supermarket such as health and beauty products, including cosmetics, bath, and body products.

About Shea Radiance:
Shea Radiance creates vegan, all-natural body and hair care products inspired by traditional uses of unrefined shea butter. The co-founders started making products in their kitchen to address their family’s dry skin issues, as their two sons had very dry, eczema-prone skin when they discovered shea butter was the ultimate healing balm. The woman-owned brand sources shea butter directly from women-led cooperatives in West Africa to create economic access through trade, which also helps control the supply chain. Founded in the spirit of community, everything Shea Radiance does is rooted in creating a positive and lasting impact for its customers, suppliers and our planet, including its commitment to a global community. By combining inspiration with science and an unconventional formulation process, they create handcrafted products that influence the way we care for ourselves, others and communities. Since day one, Shea Radiance has been creating beauty solutions that deliver the results everyone counts on, the daily care they deserve, and the natural beauty they embody. Because simple, pure ingredients make the best products, the brand blends only the finest, all-natural ingredients and a dose of love into its artisanal beauty products. Shea Radiance’s body line includes soaps, creams and butters, in a variety of scents. Starting out with a line of body care products sold online at in 2005, Shea Radiance has expanded into hair care items for all textures that cleanse, condition, detangle, hydrate and style. . Since then, the brand has steadily increased its retail footprint and is sold on Amazon, Thrive, and Whole Foods.

Alexia Castillo
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