Sephora implements RELEX’s AI-based solution to improve availability across the entire distribution network

PARIS–(COMMERCIAL THREAD)–Global Beauty retail group Sephora today announced its partnership with RELEX Solutions, a unified retail planning solutions provider, to improve demand forecasting and automated replenishment. A world leader in luxury, Sephora operates more than 2,500 stores in 35 countries as well as 36 e-commerce sites.

RELEX’s flexible AI-based forecasting and replenishment solution will improve Sephora’s inventory turnover and reduce the risk of obsolescence while increasing product availability for their end customers. The RELEX solution will also enable Sephora to improve its management of promotions, slow-moving products, new product launches and product slowdowns.

“We are delighted to welcome Sephora, a globally recognized and recognizable company, among our clients,” said Bertrand Henry, Senior Sales Account Executive at RELEX Solutions. “We’re excited to start proving how the flexibility of our AI-powered solution can help Sephora master optimization, even as it continues to grow. ”

“We are honored by the trust Sephora has placed in us as the chosen partner for its journey towards integrated and optimized supply chain management on a global scale,” said Franck Westrelin, VP Sales Southern Europe & MENA at RELEX Solutions. “We look forward to starting this journey together and helping them achieve their goals. ”

About RELEX Solutions

RELEX Solutions is a leading provider of cutting edge retail optimization software designed for the living retail age, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native retail platform delivers pragmatic AI across all retail functions and at retail scale, removing silos, rigidities and inefficiencies along the way. We provide a fast track to value based on dramatically improved demand forecasting and supply chain optimization. Our customers are leveraging this enhanced supply chain visibility to gain exponential benefits, optimizing their space, allocation, workforce, promotion and markdown strategies, all within our unified platform.

Today, RELEX is a hyper-growing company with over 250 clients who love us – ask one of them for a candid and independent review of our team and solutions. RELEX is trusted by leading brands such as AutoZone, PetSmart, The Vitamin Shoppe, Big Lots and Thrive Market, and has offices in North America, Europe and the Asia-Pacific region.

Visit to find out more.

About Sephora

Sephora is a French multinational retailer of personal care and beauty products. With nearly 3,000 brands, as well as its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skin care, body care, perfumes, nail polish, beauty tools, body lotions and hair care. The company was founded in Limoges in 1970 and is currently based in Paris. Sephora has been owned by LVMH since 1997. Sephora has grown in 35 countries with more than 2,500 stores and has widely embraced the omnichannel evolution of e-commerce. In 2010, Daily women’s clothing named Sephora Specialty Retailer of the Year.

In March 2018, FastCompany named Sephora 36th (out of 50) on its list of “the world’s most innovative companies”, citing its expanded offering of broadly diverse and inclusive product lines like Fenty Beauty.

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