This trend, dubbed Resolute Beauty, is defined by the retailer as a ‘simplified beauty routine that offers more’.
The products that can help achieve such a routine are those that are versatile, effortless in terms of usability and ‘value for money and time ”.
In other words, these products can be any skin care, makeup, or hair care product that can address multiple concerns and needs, helping consumers build a less complicated daily routine.
While this may appear to thwart the shift towards personal care and wellness that has exploded over the past year in the wake of the COVID-19 pandemic, Sephora believes it actually works alongside the megatrend.
He noted that as consumers spend less time on mundane activities like commuting and more time prioritizing personal care, they’re also looking to make every step of their beauty routine matter more. .
This would result in less complicated beauty routines that don’t compromise the TLC they show to their skin.
This observation is in line with the trend of skin minimalism that has emerged in the wake of the global pandemic.
According to a Pinterest Predicts report released in December 2020, users adopted their natural appearances and were now interested in looking their best effortlessly and naturally.
As such, more consumers have adopted ‘slow beauty’ And let ‘their natural skin texture shows through ”, Getting them to adopt ‘effortless chic’ Simple and long-lasting beauty routines.
The social media image-sharing platform saw searches for facial yoga exercises and instructions for naturally glowing skin quadruple over the year.
At the same time, the search term ‘everyday natural makeup’Increase by 180% over the year, while interest in homemade skin care and aloe vera masks increased by 110% and 115% respectively.
The Pinterest report concluded that the gigantic 12-step routines synonymous with K-beauty are a thing of the past.
Instead, her Pinners were looking for beauty brands that can help. ”rationalize their diets and discover clean products with natural ingredients ”.
Sephora nodded, saying CosmeticsDesign-AsiaThat he predicts more brands will launch hybrid and versatile products to keep up with changing consumer needs and behaviors.
Sephora’s targeted beauty choices
In terms of skin care, Sephora said beauty consumers today are looking for products that will give them an extra 10 minutes in bed, without compromising effectiveness or personal care.
In addition, skin care products will need to address multiple concerns as consumers are likely to have more than one skin problem at any given time.
He highlighted Dr. Jart + Cicapair Re-cover SPF 40 / PA ++ CC Cream as an example of a multitasking skincare-makeup hybrid that immediately reduces redness while working to reduce redness over time. term.
On top of that, it’s packed with moisturizing ingredients like Centella Asiatica leaf extract, niacinamide, and glycerin, while providing SPF40 protection against ultraviolet (UV) rays.
When it comes to makeup, friendliness is key. Consumers are increasingly drawn to products that are quick and effortless to apply. As such, versatility and “ease of fusion” will be key features.
Consumers will look to brands like Nudestix, known for its multitasking and portable products.
For example, the brand’s Nudies Bloom All Over Dewy Color Blush is a cream color that can be used as a blush, lipstick, and eye shadow. Plus, it comes in the form of a portable stick with a handy brush on one end.
When it comes to hair care, Sephora noted that consumers are looking to cut down on showering time and have products that “ double up ” and help them get ready in minutes.
A good example is Virtue Labs Create 6-In-1 Styler, Sephora noted, as it is a lightweight formula that has multiple benefits such as combating frizz, defining styles, enhancing shine and creating bounce.