Revieve® Launches AI Makeup Advisor to Help Brands and Retailers Deliver a Personalized Digital Beauty Experience Across the Customer Journey | Business

CHICAGO & HELSINKI – (BUSINESS WIRE) – Dec. 2 2021–

Revieve®, a personalized digital brand experience company working with global brands, retailers and digital service providers in beauty, skin, health and wellness categories, today announced the launch of its AI Makeup Advisor.

The Revieve AI Makeup Advisor is an industry-leading, end-to-end digital makeup experience that engages consumers with AI-powered selfie analysis, personalized recommendations, and virtual testing capabilities. With comprehensive first-party data, the advisor gives brands and retailers a clear understanding of their makeup customers, including how they interact across all touchpoints, giving them the intelligence to deliver discovery. transparent products and purchasing path for consumers.

“Our AI Makeup Advisor is the next generation of personalized digital makeup experiences,” said Joonas Hamunen, vice president of products at Revieve. “Not only is this the industry’s first all-inclusive personalized digital makeup experience package for brands and retailers, it helps them take control of the multi-point customer journey – providing the clarity and direction they need.” to better target customers and help them feel connected with their favorite brands. “

Revieve and Shiseido are already working together on a range of beauty and wellness projects to advance Shiseido’s roadmap of becoming the leading personal beauty and wellness company, helping people realize their unique vision. of beauty.

“Today we are presenting a solution that our existing brands and business partners, such as Shiseido, have been looking for a long time,” said Sampo Parkkinen, CEO and Founder of Revieve. “Our AI Makeup Advisor delivers an integrated, personalized makeup commerce experience that solves the biggest problem for brands and retailers, taking control of the makeup customer journey. Revieve is proud to provide this today while saving many of the costs of our future Partners and Resources. “

The launch of Revieve AI Makeup Advisor was announced at a virtual event hosted by Revieve CEO and Founder Sampo Parkkinen, who was joined by Ross Beargie, Business Director and Beauty Executive at DCYPHER, and Hannah Cook, responsible for growth and innovation at The Pull Agency.

About Revive ®

Revieve® is the preferred supplier of brands and retailers on five continents to deliver a personalized, digital branding experience leveraging cutting-edge AI / AR technology. In collaboration with our partners, Revieve has transformed the customer experience for skin care and color cosmetics thanks to its exclusive technology, the Revieve Health-Beauty-Well-being platform.

With easy-to-use self-diagnostic modules that personalize research, product discovery and shopping experiences, Revieve’s digital beauty platform delivers targeted products, services and treatments to consumers. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted modules include AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor, and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live video consultations with health and beauty advisors, creating tangible business value by increasing consumer engagement, conversion and size. from the shopping cart to all of the brand’s digital in-store and online touchpoints.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211202005070/en/

CONTACT: EMEA, LATAM and APAC: Kim Oguilve, kim @ revieve.com and Vitalia Vasilkova, vitalia @ revieve.com

United States: Sara Serbanoiu, sserbanoiu @ daddibrand.com

Latam: Margarita Robles-Martinez, [email protected]

Japan: Yusuke Mori, [email protected]

KEYWORD: EUROPE FINLAND UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: ONLINE MARKETING RETAIL COSMETICS RETAIL COMMUNICATION LUXURY MAJOR STORES

SOURCE: Revise

Copyright Business Wire 2021.

PUB: 12/02/2021 2:00 PM / DISC: 12/02/2021 2:02 PM

http://www.businesswire.com/news/home/20211202005070/en

Copyright Business Wire 2021.

About Thomas Hereford

Check Also

Personal Care Ingredients Market Regulation and Competitive Landscape Outlook to 2030 – Shanghaiist

“According to the research report, the global Personal Care Ingredients Market was valued at USD …