Personal care start-up D2C Clensta raises Rs 20cr in Series A funding

Home and personal care startup Clensta has raised over Rs 20 crore in a Series A led by Venture Catalysts and Inflection Point Ventures.

Funds raised will be used to increase company sales, accelerate brand marketing, and expand Clensta’s online and offline presence across India. The brand has set a target of Rs 1,000 crore in revenue over the next 5 years and claims to grow at a CAGR of over 130%.

Dr Apoorva Ranjan Sharma, Co-Founder and President of Venture Catalyst, said: “Clensta’s innovative cleaning technology dramatically reduces water consumption. Clensta’s entry into the D2C segment has the potential to create a new category of personal and home care products. We are optimistic that Clensta will grow into a billion dollar tech-driven personal care brand over the next several years. “

The five-year-old start-up founded by Puneet Gupta in 2016 started with flagship products based on waterless products (body bath and waterless shampoo).

Clensta is now operating the D2C segment with its super cleansers filled with smart concentrates for household cleaning and plans to launch a personal care category based on innovative technology.

“We will focus on developing innovative and sustainable products, improving our relationships with customers and marketing, and expanding our footprints across the country. We aim to use technology to evolve the personal care segment and deliver a personalized shopping experience to our customers, ”said Puneet Gupta, Founding CEO of Clensta.

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