Olivia Wilde strips naked in True Botanicals campaign to show sustainability is sexy

Actress Olivia Wilde says she has power when she feels good about herself. So she did what she considered the best way to show it: slip into the nude.

In a promotional campaign for the own beauty brand True Botanicals filmed in a southern california house, Wilde takes a dip in the pool. At one point, she extends her head back to wet her long golden brown tresses; the shining reflection of the sun sparkles in the rippling water. Wilde’s Must-Have True Botanical Products are aligned on a soaked wooden terrace.

“True Botanicals has helped me love my skin,” says Wilde. “So I wanted to capture how I feel when I use these luxury products. ”

Wilde’s favorite True Botanicals product is Chebula Active Immunity Serum.

The brand takes pride in offering a wide range of high quality skin care products. True Botanicals products, free of “6500 toxins”, are certified Sure and organic with natural herbal ingredients. They are Leaping Bunny certified. And the brand’s allegiance to health doesn’t end there; the products are also sustainably packaged to protect the Earth.

“I think there is this feeling that responsibility and sustainability are inherently rational and boring,” explained Wilde. “But True Botanicals products are so sumptuous, decadent and luxurious, they prove that clean, safe skin care can be a pleasure. I wanted to capture that and show that durability is sexy.

The multifaceted line offers products for every skin care concern for users of all ages and skin types. Bestsellers include its Pure Radiance Oil, which targets signs of aging including fine lines and wrinkles, and dull complexion, and Pure Radiance Sugar Exfoliating Body Scrub, a sweet-smelling scrub that reveals smooth, glowing skin after just one wash. It won Allure magazine’s Best of Beauty award last year. True Botanicals Nourishing Cleanser is a gentle anti-aging facial cleanser that balances oily skin and corrects uneven skin tone and roughness in the skin in people with adult acne.

Vitamin C Booster is clinically proven to dramatically increase brightness and reduce the appearance of dark spots with this potent powder. Shaken into a serum, it boosts the effectiveness of the serum by virtually eliminating the appearance of fine lines and wrinkles, dull complexion and dark spots.

Chebula Active Immunity Serum, whose star ingredient is wildly harvested and one of Wilde’s favorites, fights fine lines and wrinkles, fades dark spots and fights skin roughness caused by skin damage. UV.

“Damage caused by the sun, environmental stressors generate [cancer-causing] free radicals, ”said True Botanicals founder Hillary Peterson. “One of the most important building blocks for fighting free radicals is powerful antioxidants. Chebula is a cascading antioxidant that doesn’t lose its potency, it works hour after hour. We are one of the first brands to use it in skin care.

A biological partnership

Wilde has been a True Botanicals partner for five years and a brand promoter beyond. Realizing the influence of celebrity culture in building the multi-billion dollar beauty industry, Peterson harnessed the power of Wilde’s love for True Botanicals products to amplify his reach. Activists for the brand also include actresses Laura Dern and Zazie Beetz.

“We made an immediate connection,” Peterson recalled when he first met Wilde in 2016. “Olivia was already using our products and loved them. “

Wilde is also committed to sustainability and the health of people and the planet. She formed Conscious Commerce. with artistic director Barbara Burchfield. The association designs dynamic campaigns that link nonprofit foundations with sustainable business models.

Wilde in a house in Southern California.

“She believes in the ethics and the mission of the brand,” said Peterson de Wilde. “She is a very bright and talented woman and an eloquent spokesperson.”

Peterson and Wilde were deep in conversation when the bulb moment hit for the new campaign, and with it, the idea of ​​dispelling the myth that clean beauty and sustainability can’t be luxurious.

According to Petersen, the new campaign refutes the idea that sustainability is boring and that it is a trade-off when it comes to beauty products.

“Instead, we make sustainability exciting and interesting, and an indulgence. Olivia was very invested in bringing this idea to life in the most convincing way possible… to bring more sensuality and more benefit to clean beauty. We are very happy with this campaign to continue to redefine luxury in the beauty industry which defies expectations with a very strong message, ”she said.

The root of true botanicals

The birth of True Botanicals has personal meaning for Peterson. The founder was 32 and a new mother of twins when she was diagnosed with thyroid cancer. While the cause of this rare cancer is unclear, genetic factors combined with emerging environmental risk factors may play a role in its development. Rightly or wrongly, Peterson attributes the illness to the long-term use of certain personal care products that were part of his daily skin care regimen in the 1990s.

“What you put on your skin goes into your body,” Peterson explained. “Personal care products did not meet my expectations for a luxurious and effective experience. If I am not enthusiastic about clean beauty products, why would anyone? We created a skin care line that not only could be irresistible, but could also change an industry that needed to change and improve people and the planet.

After recovering his health, Peterson, who worked in marketing and advertising at Levi Strauss and Co., decided to create a skin care line in which safety and durability were paramount.

“We were among the first to conduct clinical studies on our products,” she said. “We thought it was important to offer clinically proven results and just as important that every spritz and slather be a delight.”

Wilde, now in her 30s and a mother of two herself, says she has never felt so confident about herself.

“My body has done so much for me and brought me here,” said Wilde, “So why don’t I spoil myself with this luxurious skin care that’s also good for the planet? ”

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