Olivia Palermo’s beauty line just launched in time for summer


Today, in a super exciting but a little unexpected news: the Beauty line of Olivia Palermo is here. That’s right, Olivia Palermo – aka the multi-hyphenated OG influencer who performed on MTV The city from 2008 to 2010 – just a foray into the big bad world of beauty. The fashion designer made the official announcement via her personal Instagram account on Thursday, May 5, alongside a stunning campaign photo featuring herself in the collection.

“Palermo Beauty is officially available on OliviaPalermo.com and right here on Instagram 🤩💃🏼”, wrote Palermo on Instagram. “I’m so proud of what we’ve created and think you’ll love it as much as I do. Can’t wait to see how you wear it and customize it, so be sure to share with us by tagging @oliviapalermobeauty !!! Happy shopping 🛍 and stay beautiful 💁🏼‍♀️⁣.

When you head to the brand’s website, you’ll find a four-piece collection consisting of two skin care products and two makeup items. When it comes to skin tone, you have the Pre-Show Mattifying Mist, a hydrating facial spray that reduces shine when sprayed on makeup, along with Prime Time Illuminating Serum. The latter is a lilac colored elixir filled with peptides that can be used as a color correcting primer, as well as a source of glow.

Makeup wise, there’s the matte lipstick and eyeshadow palette, both presented in gorgeous gold packaging inspired by Palermo’s favorite vintage gold bracelet (a treat she also revealed on Instagram ). The mattifying lipstick comes in three neutral shades – including Rosebud, Santa Fe, and Chianti – and contains nourishing ingredients like castor oil and carnauba wax to hydrate and protect lips.

The hexagonal eyeshadow palette comes in two options: Onaturale and Soireé. As you can guess, the latter is made up of high voltage colored hues, while the former is mostly made up of neutral shades. Both pallets feature a range of finishes including matte, satin and metallic.

It’s also worth noting that the products are cruelty-free, vegan, and made without common harmful products like sulfates and talc. For this: Because the brand was created in partnership with the Parisian group Marie Claire Beauty, they designed it in compliance with European Union regulations.

Starting today, May 6, you can purchase the complete collection at oliviapalermo.com/beauty. Before you pull out your credit card, take a look at the products in all their glory.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.




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