Cave paintings dating from prehistoric times are found in various parts of the world. The colors used were derived from iron (III) oxide hematite ochres, manganese oxide browns, bauxite, a red aluminum oxide.
Since then, humans have continuously devoted their efforts to developing a wide range of colors as their artistic talent developed. Ancient Egyptian art shows men and women adorned with eye makeup that may have been used for medicinal purposes, to ward off parasites from around the eyes, in addition to being used as makeup and for religious purposes. During the 1800s, fair skin without makeup was considered the ultimate desirable look.
During the 1900s lipstick became popular as a symbol of women’s independence. The famous mascara under the brand “Maybelline” was developed. Beyond the eyes and lips, a slight blush on the cheeks was becoming popular. In the late 1920s-30s, women wanted to look like their favorite movie stars, and makeup focused on the eyes and eyebrows, the “smokey eye look was all the rage.”
In the 1940s, women wanted to look more natural, as makeup was not as available during WWII. Red lipstick, tan eyeshadow, and mascara were all the rage at the time. Marilyn Monroe became the inspiration for the look in the 1950s. In the movie “Asphalt Jungle”, she appeared with a winged eyeliner which popularized an increased desire to express a higher level of creativity in use. personal makeup. Creamy foundations have replaced powders and lipsticks. Each decade the color fashion seems to shift from a natural look to an increased personal color expression.
Fast forward to the 2020s, what will be the iconic trends of this decade? We started this decade wearing a face mask, the makeup forgotten as people worked from home and hardly needed to wear makeup while wearing a mask when going out. As we move towards a more normal “lifestyle”, can we predict what the makeup trends are likely to be and how do we achieve the look?
On Wednesday, January 19, the New York Society of Cosmetic Chemists will host a one-day event at the New York Lightbox with six guest speakers who will give virtual and live presentations.
Dr Gregory Sale Smith, Otto N. Frenzel III Senior Conservation Scientist at the Indianapolis Museum of Art, will give a talk on “Ancient Color: Chemistry and Culture. Find out how modern science is used in museums to detect, study, and preserve these colorful artifacts, as well as the detective work used to find objects intended to deceive.
Sarah jindal, Associate Director, Global Beauty and Personal Care, Mintel Group Ltd., will feature on Color Trends. Jindal brings over 20 years of experience in the beauty industry with a background in marketing and product development. She works closely with major and emerging brands, helping to map innovation and strategize for future success. While collaborating with key clients, Sarah also creates strategic information covering all aspects of the beauty industry including technology, retail and future trends.
Cherry The, an award-winning Manhattan-based makeup artist, esthetician and hairstylist, will be giving a presentation titled “Achieving the Desired Look”. She will explain how she got started as a makeup artist and esthetician, provide insight into how she achieves the desired look on her clients and today’s color cosmetic trends, and her driving force. The will also give a makeover on a lucky audience member to demonstrate.
Jane hollenberg from JCH Consulting, who has over 40 years of experience in the cosmetics industry, working with fillers, pigments and color cosmetics at Coty, Revlon and Rona, will be giving a presentation titled “Choosing the Surface Treatment”. Before the introduction of the processed pigments and fillers, pressed powders were much harder with less pickup and rougher skin. Optimization of wetting can produce hot fluid formulations made with high pigment loadings to achieve a dry and soft feel or “powdered creams”. There are many options among synthetic and natural compounds available for the type of surface treatment to be used in the development of new products. Factors to consider when choosing include the desired effect, compatibility with the formulation ingredients, and potential claims.
Stacey House, Global Innovation Manager at KDC-One’s Beauty and Personal Care division at Saddle Brook, will give a presentation titled “The Art and Science of Color”. Color is expressive and dynamic, a constant in everyday life and extends beyond geographies. House will touch on the history of color with its influence that continues until today in addition to the gradual changes that have redefined the landscape of color. These include the current impact of the Covid-19 touch on color cosmetics as well as technological advancements and restriction lists.
Josey casto, Technical Services and Applications Specialist, Pigments and Functional Materials, EMD Electronics ‐ Surface Solutions in Philadelphia, will give a talk on formulating with pearlescent pigments to achieve a decorative aesthetic. As the world continues to emerge from the pandemic state and achieve a new normal, the emphasis will be on decorative aesthetics as a way to celebrate a return to society. One of the main ways to design a compelling visual aesthetic is to use pearlescent pigments. Known for their versatility and ability to enhance the decorative appearance, pearlescent pigments can optically alter the visual undertones of a cosmetic application in a number of ways. Discover four impactful avenues of hard-hitting light effects to achieve next-level effects: visual texture, infused shine, make vivid colors more daring, and swaying color.
The early bird registration fee is $ 45 for members, $ 10 for students and $ 85 for non-members; The emeritus is free.
Go here to register and for more information.