Necessary partners with TerraCycle to launch a national recycling program in the United States

Necessary, the creator of personal care products, has partnered with international recycling leader TerraCycle to launch a nationwide U.S. program to recycle Necessary product packaging.

By participating, Necessaire customers can recycle empty products that are not easily recyclable through curbside recycling options.

“We are excited to expand our recycling efforts through a partnership with TerraCycle,” said Randi Christiansen, CEO/Co-Founder of Necessaire. “Today, we take a three-part approach to recycling: first, we continue to source materials that we believe have a better carbon footprint; second, we verify our recycling declarations via How2Recycle; and third, we’re excited to partner with TerraCycle to ensure that packaging that can’t be easily recycled through American curbside solutions now has a home. The point is, we have a footprint at Necessaire – we take more than we give – and today we recognize that we can be responsible luxury at best. Joining forces with TerraCycle is part of our broader commitment to responsible luxury. A commitment towards which we still have a long way to go.

Through the Necessary Recycling Program, consumers can send Necessary packaging that is not readily recyclable through curbside recycling programs, to be recycled for free, including but not limited to empty tubes, plastic closures, complex closures and pumps. Participating in the program is simple: register here and send eligible Necessary packaging using the prepaid UPS shipping label provided. Once collected, the packaging is cleaned and melted into hard plastic that can be reshaped to make new recycled products.

If the Nécessaire recycling program is an integral part of the brand’s strategy to reduce its environmental footprint, it is certainly not the first impact initiative implemented by Nécessaire. Since 2019, its first year of activity, Nécessaire has been an inaugural member of Climate Neutral. Necessary has measured, offset and reduced its carbon emissions every year. Nécessaire is also a member of 1% For the Planet, allocating a 1% land tax to non-profit environmental organizations defending its air, land, water and wildlife around the world.

“More and more consumers are focusing not only on the well-being of the skin, but also on the well-being of the planet,” said TerraCycle CEO and Founder Tom Szaky. “By participating in the Necessary Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products they choose to include. in their hair care routines.

The Necessary Retraining Program is open to any interested individual, school, office or community organization.

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