launches shopping map of India exclusively for influencers, MyMo

Delhi NCR, India – Business Wire India

  • MyMo Card allows Influencers to cash in on the power of their social influence, getting up to 100% cashback on the brands they buy
  • Enables DTC brands to acquire users and get word of mouth at less than 50% of average order value
  • Technology platform creates a win-win for influencers and brands, India’s Largest Women’s Content & Influencer Platform LaunchedMyMo – India’s Only Shopping Card Exclusively for Influencers. The brand has partnered with Falcon and Yes Bank Limited to launch this innovative product.

The MyMo card is part of a technology platform that creates a “win-win” by connecting influencers and brands to achieve meaningful results for both stakeholders. The MyMo card allows influencers to unleash the power of their social influence in 3 simple steps. Influencers with 3000+ followers can BUY the D2C brands of their choice through the MyMo app, POST about their purchase on Instagram, and SAVE by getting up to 100% cashback. Influencers have the added benefit of choosing which brands they choose to endorse. Brands, on the other hand, acquire a customer and build word-of-mouth awareness at scale, at less than 1X of their average order value (AOV). This significantly lowers their cost of customer acquisition (CAC), which leads to increased profitability.

The card can be used to shop and promote top brands with up to 100% cashback, via the MyMo app

Speaking at the launch,Vishal Gupta, Co-Founder and CEO, Momspresso.comsaid,“MyMo is a potentially disruptive platform as it offers a compelling proposition for both influencers and brands. While influencers can leverage their social influence to unlock up to 100% cashback on brands that they buy, brands can acquire an influencer and get word of mouth at scale, at around 25-50% of their current cost With over 6500 influencers on the pre-launch waitlist and nearly 100 brands, in 9 categories, already listed on the MyMo app, we are seeing early signs of MyMo’s immense potential.

MyMo has partnered with leading DTC brands such as Mamaearth, The Derma Co, Lenskart, mCaffeine, Urban Company, boat, BBlunt and many more, in categories ranging from personal care and apparel to electronics and durable goods.

“Influencer marketing has opened a new horizon to transform the long-standing word-of-mouth technique from a mere promotional tactic into a method of guaranteed sales. We are excited to tap into this new area of ​​marketing. We hope that our collaboration with make us leaders in the field“,Prabhtej Bhatia, said Falcon founder.


Launched in 2010, is driven by its goal of empowering women to express themselves and earn money through the platform. Momspresso has 65,000 creators sharing blogs and vlogs in 10 different languages ​​with 30 million women visiting the site every month, making it the largest user-generated content platform for women in India.

Through its micro-influencer platform, Momspresso MyMoney, the company empowers women to earn money by participating in marketing campaigns from brands they use and love. The technology platform has 300,000 micro-influencers who have been leveraged by over 300 brands for word-of-mouth marketing campaigns.

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