Mimi’s Rock Announces Delay in Filing Annual Audited Financial Statements

TORONTO, May 2, 2022 /CNW/ – Mimi’s Rock Corp. (there “Company“) (TSXV: MIMI) (OTCQB: MIMNF) announced today that it will not be able to file its audited annual financial statements for the fiscal year ended December 31, 2021 and the related MD&A and certificates of officers (collectively, the “Deposits required“) before today’s prescribed filing deadline of May 2, 2022 (there “Deadline for filing“).

Despite its best efforts, the Company was unable to complete its year-end audit process, primarily due to continuing difficulties in auditing certain aspects of the Company’s third-party inventories, as well as staff issues related to Covid. Due to these challenges, the Company’s auditors are unable to complete the audit prior to the filing deadline. During the year-end process, the Company encountered some new and unforeseen audit issues related to the physical observation of inventory in facilities used by third-party e-commerce marketplaces. These issues are those encountered by a number of e-commerce retailers regarding similar inventory insurance issues. These issues are being resolved, but the filing date will exceed the filing deadline. These challenges are related to insurance and do not impact financial results.

Management does not expect the issues described above to impact the first quarter 2022 financial reports. The Company will submit the required documents as soon as possible and expects to do so no later than May 27, 2022.

The Company acknowledges that such delay may result in the issuance of a cease trade order against the Company. If this occurs, the Company will issue further press releases containing additional information.

About Mimi’s Rock Corp. :

Mimi’s Rock Corp. (www.mimisrock.com) is an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names. The Dr. Tobias brand offers over 30 products, including the best-selling Colon 14-Day Cleanse and #1 Selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin care and beauty. Products sold under the All Natural and Maritime Naturals brand names are manufactured in Canada and registered with Health Canada and under the EU Cosmetics Act. All Natural Advice was featured on BNN as the top-selling skincare brand in Canadaand has been ranked #1 beauty brand on Amazon Canada for the past four years.

Forward-looking statements

This press release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. Often, but not always, forward-looking statements can be identified by the use of words such as “anticipates”, “expects”, or “does not expect”, “is planned”, “budget”, “intended”, “estimates”, “plans”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or describes an “objective”, or a variation of these words and expressions or states that certain actions, events or results “may”, “could”, “will”, “could” or “will” be taken, occur or be realized. All forward-looking statements reflect the beliefs and assumptions of the Company based on information available at the time the statements were made. Actual results or events may differ from those anticipated in these forward-looking statements. All forward-looking statements made by the Company are qualified by the assumptions set forth or inherent in such forward-looking statements. , including the assumptions listed below.Although the Company believes While these assumptions are reasonable, this list is not exhaustive of factors that could affect any of the forward-looking statements.

Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in the forward-looking statements, there may be other factors that cause the actions, events or results are not those anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. All forward-looking information contained in this press release is given as of the date hereof and is based on the opinions and estimates of management and on information available to management as of the date hereof. The Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except in accordance with applicable securities laws.

Please visit www.mimisrock.com or www.sedar.com for recent Company filings.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

SOURCEMimi’s Rock Corp.

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