Mensa Brands, a technology-driven “House of Brands” designed for the e-commerce industry, has acquired Florona, a personal care and aromatherapy brand aimed at markets in the United States and Canada.
Mensa recently became India’s fastest unicorn and the second fastest in the world, raising $ 135 million in Series B funding.
“The natural personal care market is growing exponentially across the world and together we are building a leading brand in the segment. We are confident that with our technology, operations and digital branding expertise, we can multiply the brand tenfold over the next 5 years, ”said Ananth Narayanan, Founder and CEO of Mensa Brand.
Florena offers more than 70 types of natural oils, including essential oils for diffusers and cold-pressed vegetable oils.
“I think now is the perfect time to build a world class personal care brand in India and with the Mensa team we are ready to achieve our goal. Ananth and the entire Mensa team have been very helpful in integrating us and sharing our philosophy of putting the customer experience first, ”said Aayush Gupta, Founder of Florona.
Mensa Brands is building a technology-driven brand house by investing and developing digital brands in various categories including fashion and apparel, home and garden, beauty and personal care.