It all started about two years ago, when Zehenni was on a virtual college tour at the University of Southern California (she’s since committed to Loyola Marymount University.) USC?'” recalls Zehenni “They said, ‘The student has to show what his passion is and what he wants to do in the future.'”
After that, Zehenni ran away. “I kept thinking how badly after watching all these YouTube videos I wanted to start a skincare line so I finally had products I could use for my skin,” she explains. she. She pitched the idea to her mother, who asked, “Why not start now? Why wait until you’re maybe 25 or 30?”
Zehenni got in touch with a family friend who works as a cosmetic chemist, who put her in touch with formulators and designers. All the while, Zehinni kept in mind her Ukrainian grandmother, with whom she had spent much of her quarantine, making face masks from fruits and vegetables.
“She took all the fruits and vegetables from the market or from her garden and created face masks,” says Zehenni. “She was making green tea masks, mostly strawberries, honey, Greek yogurt. She loves Greek yogurt. So for me, thinking about it, I wanted fruits and vegetables in my products.”
The research and development of the formulas, as well as the choice of packaging and the finalization of the product line, took about two years. A few months after launching Gemini, Zehenni met Nyakio Grieco, who co-founded e-commerce site Thirteenlune. After sharing her brand story and how the products represent a part of her family and heritage, the site began stocking Gemini Beauty.
“I wanted to start with three staples that would create a simple routine,” says Zehenni. “For me, I don’t like using a lot of products with my sensitive skin, so I felt like all three products were the perfect amount to hydrate the skin equally, but also add a fun bit of pizzazz. to my skincare routine.”
As of now, Gemini Beauty features Lychee & Lingonberry Daily Brightening Moisturizer, which is packed with antioxidants like purple and green tea. Y. Claire Chang, MD, a board-certified dermatologist in New York City, previously stated Seduce that green tea is a gentle, moisturizing ingredient that is often used in K-beauty products that are known to hydrate without harshing the skin.