SAN DIEGO – (BUSINESS WIRE) – Sep 8, 2021–
MANSCAPED ™, the global men’s grooming company and leading lifestyle brand, today announces its entry into the United Arab Emirates (WATER) and the Kingdom of Saudi Arabia. MANSCAPED has quickly become a coveted brand and a daily routine for millions of men in three dozen countries around the world, since its successful launch in Asia and Africa last month. Thus, its expansion into the Middle East North Africa (MENA) is a natural progression for the fast-growing brand and the next step in its international roadmap.
With luxury grooming tools and formulations from MANSCAPED, personal care in the Middle East takes on a new air of sophistication. (Graphic: Business Wire)
“Grooming is a key trait in the United Arab Emirates and the Kingdom of Saudi Arabia, with hair removal part of a personal hygiene code that dates back thousands of years,” said Paul Tran, Founder and CEO by MANSCAPED. “This practice has evolved into much more than a daily necessity or a religious requirement, however. Today, men want to feel good about themselves and look for ambitious brands that deliver superior performance and a personal grooming experience.
As the industry leader and creator of the category of its namesake, MANSCAPED offers a full line of premium products designed to elevate the grooming routine and unleash male confidence. Additionally, as a leading multigenerational men’s lifestyle brand, MANSCAPED’s mission is to lead the global movement that is changing the face of male grooming across all ages and backgrounds.
“The United Arab Emirates and Saudi Arabia have a very young population, with two-thirds of their citizens under the age of 35,” added Paul. “This lends itself well to the MANSCAPED brand, a brand that resonates strongly with the lifestyles of the Millennial and Gen Z. This demographic is strongly embracing male grooming and, especially in this region, young men are championing it. idea that proper personal care is a socially required standard today. “
The MANSCAPED collection includes a diverse line of precision tools, unique formulations and accessories. The brand’s best-selling product, The Lawn Mower ™ 4.0, is unmatched in performance and sophisticated design. This state-of-the-art electric groin and body trimmer features advanced ceramic blades with SkinSafe ™ technology to help reduce the risk of nicks and cuts, a 7,000 RPM motor with QuietStroke ™ technology, waterproof design, 4000K LED floodlight, wireless charging system and travel lock.
MANSCAPED is also known for its experiential packages, where products work together to improve each other’s results. One of those carefully curated kits is The Performance Package 4.0, which contains all the essentials for a top-notch grooming regimen. The set includes The Lawn Mower 4.0 and the brand’s other best-selling tool, the Weed Whacker ™. This revolutionary electric nose and ear trimmer offers maximum comfort and is equipped with SkinSafe technology, a 360 degree rotating dual blade system and sealing capabilities. Don’t miss MANSCAPED’s unique formulations, also included in the kit, Crop Preserver ™ Roll-On Deodorant and Crop Reviver ™ Roll-On Toner, as well as MANSCAPED ™ Boxers in microfiber blend. When used together you will experience a one-of-a-kind self-care system.
We invite new consumers in the United Arab Emirates and the Kingdom of Saudi Arabia to learn more and purchase the wide range of MANSCAPED products by visiting mena.manscaped.com and the soon to be launched Amazon marketplaces on Amazon.ae and Amazon.sa.
Founded by Paul Tran in 2016, MANSCAPED ™, based in San Diego, Calif., Is the leading men’s lifestyle brand and designer of men’s skincare categories trusted by more than two million men worldwide. The product line includes a diverse line of premium tools, formulations and accessories that are intelligently designed to introduce and elevate a whole new personal grooming routine for men. MANSCAPED offers one-stop shopping on manscaped.com and direct-to-consumer shipping to 38 countries, covering the United States, Canada, Australia, New Zealand, United Kingdom, European Union, Norway, Switzerland, Singapore, South Africa, the United Arab Emirates and the Kingdom of Saudi Arabia. Some unique products and bundles can also be found on Amazon with Prime and Pickup options available. The retail placement includes Target, Best Buy and Macy’s stores in the United States and Hairhouse stores in Australia. For more information, visit the website or follow us on Facebook, Instagram, Twitter, TikTok, YouTube and Triller.
CONTACT: Allison Frazier, Director of Public Relations at MANSCAPED ™
KEYWORD: NORTH AMERICA UNITED STATES SAUDI ARABIA UNITED ARAB EMIRATES MIDDLE EAST CALIFORNIA
INDUSTRY KEYWORD: COSMETICS CONSUMER RETAIL OTHER MEN SPECIALTY RETAIL
Copyright Business Wire 2021.
PUB: 08/09/2021 05: 00 / DISC: 08/09/2021 05:01
Copyright Business Wire 2021.