Investments in technological advancements to stimulate the market for feminine hygiene products

The feminine hygiene products market is expected to stand up amid the digitalization during the forecast period. Health computing would be the one creating ripples throughout. Currently, only 60% of hospitals have a mobile device policy. With MDM (mobile device management), asset management / maintenance, remote device wiping, and data encryption that will be integrated in the future, the healthcare industry is expected to become very successful in the coming period. to come.

the feminine hygiene products market stood at a net worth of US $ 21.5 billion in 2020, and should reach a market valuation of US $ 39 billion by the end of the decade, as Persistence Market Research analysts predicted the market would grow at a healthy level. 6.1% CAGR until 2031.

Feminine hygiene has gained considerable importance over the past decades and this importance is only expected to increase as hygiene awareness increases around the world. The increase in disposable products per capita in various regions of the world and the emergence of low cost hygiene products are two major factors driving the sales of feminine hygiene products.

However, the low awareness of feminine hygiene in underdeveloped economies is expected to prevent the market from developing to its full potential. Allergies and infections associated with certain materials used in these products are also expected to negatively affect the overall market growth.

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Leading industry players are investing to reach untapped markets, focus on feminine hygiene awareness, and adopt organic and inorganic growth strategies to increase sales across all regions.

Recently, Viveca Biomed announced its intention to expand globally and export its innovative feminine hygiene products worth 2 to 3 million euros. The company also announced that it would double its workforce by the end of the year as production increases at its Ashington plant.

Feminine hygiene care brand Moons, in August 2021, announced the launch of its new tampon and liner system, which would change the way menstruation experiences their monthly cycles. The product is designed to protect against leakage during menstruation, a common problem in women, and is intended to provide 100% waterproof reliability.

Company Profiles:

  • Lil-lets UK Limited
  • Edgewell Personal Care
  • Ontex
  • Sanofi
  • Johnson & johnson
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation
  • Procter and Gamble
  • Diva International Inc.
  • Kimberly-Clark Company
  • Others

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Key points of the market research

  • Over the next ten years, the feminine hygiene products market is expected to grow at a CAGR of 6.1%.
  • The Chinese market is expected to grow at the fastest rate during the decade.
  • Sanitary napkins and tampons are expected to dominate the market in terms of market share.
  • Feminine hygiene product sales forecast for 2031 are expected to be around US $ 39 billion.
  • In terms of value, the retail pharmacies segment is expected to dominate the market during the forecast period.
  • The demand for feminine hygiene products is expected to be driven by the growing awareness of feminine hygiene, increasing disposable income per capita, increasing standard of living, etc.

Demand for feminine hygiene products in emerging and developing economies is expected to increase sharply as disposable income increases and lifestyles change, says a Persistence Market Research analyst.

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More valuable information about the offer

Persistence Market Research, a research and consulting firm, has released a new market research report on the Global Feminine Hygiene Products Market that contains 2016-2020 industry analysis and assessment of opportunities for 2021-2031.

The report provides in-depth analysis of the market across different segments, namely product type, distribution channel and region. The report also provides supply and demand trends as well as an overview of the parent market.

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