Exclusive: Pat McGrath Labs finally launches in India with Nykaa–Vogue interviews the beauty entrepreneur herself

Pat McGrath is a modern and visionary makeup maestro who has worked successfully on countless runways, models, celebrities and artists over the decades. So when she finally launched her own beauty product in 2015, her first eyeshadow Gold 001 sold out in less than 60 seconds and became an iconic shade globally, which is why we can understand our excitement as Pat McGrath Labs finally launches into India Today exclusively with Nykaa. “I have always been so proud of Pat McGrath Labs as a makeup and beauty company that creates products and colors that work wonders on everyone. So when you visit Nykaa be prepared for a majority that boggles the mind,” says the makeup artist and entrepreneur. Before, we sat down with McGrath to retrace her steps in the world of makeup, reminisce about career highlights, and of course reveal her tips, tricks, and products. favorite makeup.

On the USP behind Pat McGrath Labs that made it successful

I’ve been formulating and perfecting my high performance cosmetics for decades in the fashion industry’s most demanding environment – backstage at the runways for iconic designers and the most coveted brands. That’s over 3,300 runways and 129,000 models, not including advertising, editorial and the red carpet, and we continue to test every product until it’s released.

The joy of being able to use pigments that really work – that allow you to create a major look in one step – is everything to me, and to true beauty lovers. For example, a matte red lip used to go through multiple steps, so the ability to create a product like MatteTrance Lipstick that lets you do a red lip in seconds was important to me.

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On the motivation behind launching her own makeup brand and why it’s different from its competitors

From the first release of Gold 001 in 2015, which sold out in less than 60 seconds, to the launch of six additional limited edition labs and every main collection release since then, I reveal every tip, trick and techniques developed over decades. art. Accessibility has grown as the business has evolved, from PATMcGRATH.COM to Sephora to Bergdorf Goodman, Selfridges and now Nykaa, but my core message – “Use Without Caution” – has never varied. I work to create makeup that people love and that will bring them joy. Makeup should be about experimentation and fun!

On her most iconic looks

I’ve always been obsessed with gorgeous, dewy skin. Early in my career, the approach to my applications and use of smooth, skin-friendly products was quite different from the heavier, full foundations and contours of the time. I wanted to create skin that looked like glass and mix Vaseline with silver pigment to create my own highlighter. I wanted to see freckles and all the little nuances that make the model unique. This has remained a constant throughout my career and is what I based my entire complexion system on. Skin-perfecting products that were buildable and suitable for all ages and skin tones…that’s what Skin Fetish is: Sublime Perfection System.

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