Eucerin launches skin-focused suncare line in the US

STAMFORD, Conn.–(BUSINESS WIRE)–Eucerin®, one of the world’s most trusted skincare brands for over 100 years, is expanding into the US sunscreen market with its groundbreaking new Eucerin Sun line. Developed with dermatologists and comprised of seven face and body products, Eucerin Sun is the only dermatological sun care line with a unique complex of five antioxidants to go beyond sun protection and help promote radiant skin. healthy appearance.

“There’s no one-size-fits-all approach to sun protection anymore,” says dermatologist Susan Taylor, MD. “Consumers can now find a solution with scientifically advanced sunscreens tailored to their individual skin needs that go beyond basic sun protection and address their skin concerns, which range from sensitive skin from dry skin to aging skin.”

The Eucerin Sun range is formulated with 5 AOX Shield1, an advanced complex of five antioxidants that goes beyond neutralization to also protect against free radicals and help support healthy skin2.

“Antioxidants are a great component to incorporate into your skincare routine,” says Dr. Taylor. “They complement and supercharge your sunscreen to provide maximum protection, giving your skin a second line of defense against UV rays, and they help prevent hyperpigmentation and other sun damage.”

Comprised of five key antioxidants – Licochalcone A, Glycyrrhetinic Acid, Vitamin E, Vitamin C and Oxynex ST – the range formulated with 5 AOX Shield offers tailored sun protection for different skin types and tones. Whether you have aging skin, acne-prone skin, dry or sensitive skin, Eucerin Sun has a clinically tested formula that provides broad-spectrum sun protection and addresses your specific skin concern.

Eucerin Solar Anti-Aging Defense: Facial sunscreen formula enriched with hyaluronic acid that is clinically proven to visibly reduce the appearance of fine lines and wrinkles with continued use after one week

Eucerin Sunscreen Oil Review: Facial sunscreen suitable for oily and acne-prone skin that contains oil-absorbing minerals that provide an immediate and long-lasting matte finish*. *Use sunscreen as directed

Eucerin Sun Advanced Hydration: Face and body sunscreen formulated with hyaluronic acid and humectants to attract and replenish skin’s natural moisture; available in lotion and spray format and broad spectrum SPF 30 and SPF 50

Eucerin Sun Sensitive Mineral: A mineral sunscreen formulated with naturally occurring zinc oxide, with options for sensitive adult and baby skin

“With the addition of Eucerin Sun, we perfectly complement our existing skin care line in the US and address an unmet consumer need,” said Erynn Keefe, Vice President of Marketing for US Derma Brands. at Beiersdorf. “We have tested this product line on people of all skin types and tones and we are proud to share that our new dermo-cosmetic line offers sun protection products that take into account the individual needs of the skin, because every skin is different.”

Since 2018, the brand’s market share and sales have increased year on year. From now on, Eucerin aims to double its sales in the USA by 2026 and to become a true masterbrand competitor in the most relevant dermo-cosmetic categories of body, sun and face. In order to achieve this goal, the brand focuses on a solid business strategy, compelling communication with consumers and close cooperation with retailers.

For Eucerin, understanding skin is key to every project and every endeavor. Each skin type is different and is exposed to different factors. Eucerin’s extensive research is therefore based on how the skin works, changes and reacts, and how to translate this knowledge into effective and highly targeted dermo-cosmetic products. With the recent opening of a new regional innovation center in New Jersey, the brand has created a foundation to support the development of new skin care and sun care products in the region, becoming the first and only Beiersdorf’s global center of excellence for OTC and solar products. outside of Hamburg.

Eucerin believes in the revolutionary power of dermatological skin care. With Eucerin Sun, it makes this accessible to consumers with products ranging from $7.99 to $13.99 available now at major mass retailers. If you would like more information about the Eucerin Sun range, please visit www.eucerinus.comfollow @EucerinUS on Instagram or visit Facebook.com/EucerinUS.

About Eucerin

Beiersdorf Inc is the North American subsidiary of Beiersdorf AG, which has stood for innovative, high-quality skin care, body care and sun care products for over a century. The company’s portfolio of leading international brands includes Eucerin (Eucerin Sun), NIVEA, the world’s No. 1. 1 skincare brand*, Aquaphor, Coppertone, La Prairie and more recently Chantecaille.

Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically proven formulations developed for sensitive skin are what have made Eucerin an essential part of daily skin health for over 100 years, and the brand that dermatologists trust. Eucerin is committed to providing the best skin care solutions to its consumers by offering a range of proven products that moisturize, care for and protect the skin. For more information, visit www.EucerinUS.com.

*Source: Euromonitor International Limited; NIVEA as an umbrella brand in the face care, body care and hand care categories; in terms of retail value, 2020.

1Eucerin Sun Sensitive Mineral is not formulated with 5 AOX Shield

2https://www.eucerinus.com/products/sun-protection?gclid=CjwKCAjw7IeUBhBbEiwADhiEMcaJD10ihqymtHuu9yPZBLcEkGSGFlNCCFZpw6BeCPeXwVBWCrHh7xoCvUMQAvD_BwE

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