Emerging beauty and personal care market trends in Saudi Arabia, global demand and sales 2021 – KSU


Saudi Arabia Beauty and Personal Care Market – Growth, Trends and Forecast (2019-2024)

The report presents an in-depth assessment of beauty and personal care in Saudi Arabia, including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, studies of case of operators, opportunities, future roadmap, value chain, ecosystem actor profiles and strategies. The report also presents forecasts for investments in Saudi Arabia in the fields of beauty and personal care from 2019 to 2024.

The beauty and personal care market in Saudi Arabia is very competitive and includes a number of major players: Procter & Gamble, Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estee Lauder Inc., Oriflame Cosmetics SA, Revlon, Shiseido Company, Limited and others

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Scope of the report

The beauty and personal care market in Saudi Arabia is expected to reach USD 5.5 billion by 2024, with a CAGR of 10.49% during the forecast period (2019-2024).

The beauty and personal care market in Saudi Arabia is segmented by product type into skin care, hair care, oral care, perfume, color cosmetics and others such as lip care, hand care , foot care products which are distributed by specialty retailers, hypermarkets / supermarkets, online retail, other outlets. The study covers an in-depth future overview and current scenario of the Saudi Arabia cosmetics market.

Main market trends

Online retailing to increase market growth

Brands are encouraging consumers to go online to purchase cosmetics. The e-commerce industry has seen phenomenal growth in the country, taking the part of the lions, with age groups of around 18-50 years continually engaged in shopping and contributing to growth. E-commerce has come a long way in a short period of time, with more customers switching to the online mode to browse and purchase cosmetics. The field of e-commerce has become an integral part of cosmetics, with the increasing penetration of technology among different age groups. Free returns and extensive delivery options are focused on today’s e-merchants, adding value to the e-commerce segment. Online outlets continue to expand their product line with effective product specifications and price comparisons provided to consumers.

Colorful cosmetics dominate the cosmetics market

The color cosmetics segment encompasses the products used to improve and modify a person’s appearance. It includes makeup products for the eyes, lips, cheeks, face and nails. The color cosmetics market is heavily influenced by innovation in packaging and design. The growth of retail and e-commerce is helping to further expand the market in the country. Consumers’ desire to explore new looks and companies producing more effective and enjoyable formulations are fueling innovations in the makeup segment. The market is also witnessing demand from middle class consumers. Therefore, mid-range budget products are also launched to cater to the middle class segment. The sole desire to appear attractive among consumers is the main driver of the color cosmetics market. In Saudi Arabia, there is increased demand for neon color trends, halal cosmetics, organic and herbal cosmetics, durable and waterproof makeup, sunscreen makeup with SPF, makeup enriched with nutrients and vitamins.

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What are the market factors explained in the report?

– Key Strategic Developments: The study also includes key strategic market developments, including R&D, new product launches, mergers and acquisitions, agreements, collaborations, partnerships, joint ventures and regional growth of major competitors operating in the market globally and regionally.

–Key characteristics of the market: The report assessed the main characteristics of the market including revenue, price, capacity, capacity utilization rate, crude, production, production rate, consumption, l ‘import / export, supply / demand, cost, market share, CAGR and gross margin. Further, the study offers a comprehensive study of key market dynamics and their latest trends, along with relevant market segments and sub-segments.

–Analytical Tools: Saudi Arabia Beauty And Personal Care Market report comprises the precisely researched and assessed data of major industry players and their scope in the market by means of a number of analytical tools. Analytical tools such as Porter’s five forces analysis, feasibility study, and ROI analysis have been used to analyze the growth of key players operating in the market.

The research includes historical data from 2014 to 2019 and forecasts to 2025, making the reports an invaluable resource for industry executives, marketers, sales and product managers, consultants, analysts. and others looking for key industry data in easily accessible and clearly presented documents. tables and charts.

Contact us through the media:

Irfan Tamboli (Sales Manager) – Market Analysis Reports

Telephone: + 1704 266 3234 | + 91-750-707-8687

[email protected] | [email protected]


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