Dior brings the Côte d’Azur to Montauk for a Beauty and Couture Pop-Up

Photos courtesy of Francis Dzikowski for Parfums Christian Dior

Dior is transporting visitors to Montauk on the French Riviera this summer with its first-ever beauty and couture pop-up in America.

Launched on Friday morning, the collaboration came to life as a curated boutique and spa experience inside the resort town’s first resort, Gurney’s Montauk.

project dior pop up at gurney's resortsclient diorlocation montauk, ny

Photos courtesy of Francis Dzikowski for Parfums Christian Dior

The boutique is divided into a blue room and an orange room, both showcasing new arrivals from Maria Grazia Chiuri’s Dioriviera capsule collection, including an orange and ivory striped summer knit top, the Dior tote bag in toile de jouy neon blue, a fringed poncho and an airy hot pink shirt dress also in the iconic print. The pattern is revisited throughout the collection, modernized and often reversed to create elegant contrasts.

project dior pop up at gurney's resortsclient diorlocation montauk, ny

Photos courtesy of Francis Dzikowski for Parfums Christian Dior

Outside the boutique, on the resort’s outer deck overlooking the ocean, Dior has created a Mediterranean oasis in which toile de jouy is the new neutral and Dior Eden-Roc adds a woody essence to the sea breeze. The lounge area is adorned with Dior parasols and armchairs, as well as sculptures of wild animals taken straight from the timeless motif of the French fashion house.

Just steps away is the Seawater Spa, which Dior has transformed into a navy blue and cream sanctuary, and where selected facialists are on hand to provide guests with the full Dior skincare experience using the most luxurious products from Dior Beauty, including those from La Collection Privée Christian Dior and Dior Prestige.

project dior pop up at gurney's resortsclient diorlocation montauk, ny

Photos courtesy of Francis Dzikowski for Parfums Christian Dior

A facial treatment can start with the cleansing water (micellar water from Dior) and the foaming mousse, before moving on to modeling the essential texture cream, which stimulates the production of collagen. Then the facialist can use Dior Rose Sugar Scrub, Dior Prestige Mask and Lotion. Once exfoliated, toned and cleansed, the skin would be hydrated with the serum, the rich L’Or de Vie eye cream and the rich cream, based on antioxidants from the Château d’Yquem vineyard in Bordeaux, home to the most famous dessert wine in the world.

Courtesy of Dior Beauty

After a relaxing facial and exclusive shopping experience, guests and visitors to Gurney’s Montauk are encouraged to visit Dior’s pop-up bar, which offers cool bites and refreshing summer cocktails made with LVMH wines and spirits and inspired by the colors of the Dioriviera.

project dior pop up at gurney's resortsclient diorlocation montauk, ny

Photos courtesy of Francis Dzikowski for Parfums Christian Dior

The pop-up is open until September 5.

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