Consumers can recycle watch face packaging with TerraCycle

Dial has partnered with international recycling leader TerraCycle to launch a national recycling program for Dial packaging components that cannot be recycled through traditional curbside recycling.

“At Dial and Henkel, promoting sustainability and reducing plastic waste is not just our goal, but our corporate commitment. While a significant amount of Dial packaging, such as shower gel bottles, is recyclable through traditional recycling, we wanted to find a recycling solution for every package. I am proud that Dial is expanding its partnership with TerraCycle to now include packet recycling in our new product launch, Dial Concentrated Refills,” said Randi Melton, vice president of beauty care marketing, activation at Henkel. “Together, we will help make recycling practices easier for our consumers and further contribute to our mission of reducing plastic waste.”

Consumers who wish to recycle their empty Dial packaging components are encouraged to enroll in the Dial® Recycling Program at the program page https://www.terracycle.com/en-US/brigades/dial. When they’re ready to ship packaging waste, they can download a free shipping label, pack the packaging components in a box of their choice, and send it to TerraCycle for recycling.

Recycling program accepts caps from Dial body and hand washes soap refills, pumps of Dial hand soaps and body washes, Dial concentrated refill packets, and the outer plastic wrapper and waxed inner wrapper of Dial bar soap.

Once collected, the packaging is cleaned and melted into hard plastic that can be reshaped to make new recycled products. Additionally, for every shipment sent to TerraCycle through the recycling program, collectors earn points that can be donated to a nonprofit, school, or charity of their choice.

“Since our founding, TerraCycle has been on a mission to ‘eliminate the idea of ​​waste’ and provide solutions for hard-to-recycle items that aren’t traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “By encouraging consumers to rethink what waste is, this program helps raise awareness that solutions exist for items that might otherwise appear unrecyclable.”

Henkel, owner of Dial, has been a TerraCycle partner since 2016. Currently, consumers can also recycle Schwarzkopf hair care, color and styling products through TerraCycle’s recycling platform.

The dial recycling program is open to any interested individual, school, office or community organization.

About Thomas Hereford

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