Best Buy to grow in skincare – WWD

Skincare has an unlikely new player.

Best Buy has expanded its beauty collection with approximately 100 new skin care products and accessories. Arriving online and in 300 doors across the United States on May 6, the retailer’s new offerings include body care products, wipes, cleansers, facial wellness devices and more.

With the beauty tech space rapidly developing, it’s not far off for Best Buy, best known for selling electronics, to make this foray into skincare.

“We’ve seen incredible innovation in beauty over the past few years, from existing brands to new ones launched each year,” said Frank Bedo, senior vice president of e-commerce and merchandising at Best Buy in a statement. . “No one knows technology like Best Buy, and with such impressive new advancements in the space, we’re thrilled to be the place where customers can experience these new options.”

Best Buy’s assortment includes skincare and wellness brands like Foreo, Vanity Planet, Therabody and PMD Beauty. Some of the devices now offered by the retailer include the Therabody TheraFace Pro, the Michael Todd Beauty Sonicsmooth Dermaplaning System and the Vanity Planet Facial Steamer.

Prices start at $3.99 for the face wipes and go up to $399 for the Therabody Theraface Pro.

Best Buy’s expansion into skincare is one of many developments the retailer unveiled on May 6, including new product offerings in the areas of outdoor living and electronic transportation.

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