Beautycounter celebrates advocacy progress and mobilizes its community to continue its efforts

Gregg Renfrew – Founder and Executive Chairman of Beautycounter – paved the way for advocacy in the beauty industry. She was chosen as the first founder of a clean beauty brand to testify before Congress in 2019, and the brand’s advocacy has resulted in the passage of 10 pieces of legislation since Beautycounter’s inception in 2011. Beautycounter has made significant progress in policy change. over the past decade to better protect the health and safety of consumers and continues this year to carry out its advocacy work.

Most recently, Beautycounter worked alongside federal lawmakers to advance and advocate for key changes to the Food and Drug Administration Safety and Landmark Advancements Act (FDASLA), which would modernize cosmetic regulation and oversight. The legislation includes the Cosmetics Regulatory Modernization Act of 2022, which would update FDA regulations on cosmetics and personal care products by United States. While the FDASLA presents an important advancement, Beautycounter has proposed several key changes to the bill – described in detail here – before it becomes law to ensure that all cosmetics and personal care products are free from harmful chemicals. Proposed changes include:

  • Ban the use of PFAS in raw materials and packaging used in cosmetics.
  • Address the scope of federal preemption to ensure that states can legislate to strengthen the safety of personal care products. This would protect the ability of states to enact their own laws and regulations that protect the health and well-being of their residents.
  • Establish a strict safety standard requiring a “reasonable certainty of absence of danger” before a product can be sold to consumers.

“Since the last major cosmetics bill passed in 1938, tens of thousands of new products and chemicals have been introduced to the market,” said the founder and executive chairman of Beautycounter. Gregg Renfrew. “However, because the FDA lacks the ability to screen ingredients for safety and recall products in the personal care industry, many formulas remain largely unchecked and individual companies must determine what they deem These concerns are exactly why Beautycounter has been part of the movement for change since our launch, and why we continue to encourage consumers to use their collective voice to demand strong and comprehensive legislation.”

To further mobilize its community around this common cause, Beautycounter is launching a text-to-action campaign to empower people to advocate for its recommended FDASLA changes and raise the standards of the beauty industry as a whole. . The brand will encourage consumers, its community of more than 50,000 Brand Advocates and members of its Counteract Coalition (a collective of companies working together to help pass more health protection laws in the beauty industry) text BETTERBEAUTY to 52886 in the US and 18888867542. in Canada. By texting, those interested in advocating for cleaner beauty will be able to easily access suggested correspondence to send to their local representatives.

It’s one of the many ways Beautycounter has encouraged its community to participate in creating a future where all beauty is clean beauty. For nearly a decade, Beautycounter has been advocating for better health protection legislation that would allow the FDA to regulate the industry more effectively. Beautycounter and its community sent more than 236,000 emails, made 16,000 calls and held 2,200 meetings with lawmakers in the United States and Canada, urging lawmakers to support cosmetic reform. The brand’s efforts have led to the passage of 10 pieces of legislation and are currently working on nine more. In April 2022Beautycounter conducted a day of lobbying at washington d.c.where 225 Brand Advocates held more than 50 meetings with lawmakers to advocate for more health-protective legislation to reform the beauty industry.

About Beautycounter

Founded by Gregg Renfrew in 2011 and launched in 2013, Beautycounter is the leader in cleaner skincare and cosmetics with a mission to put safer products in everyone’s hands. Certified B Corporation, the Santa Monica, CaliforniaThe beauty-based brand is leading the way for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have remained largely unchanged since 1938. Beautycounter is an omnichannel brand and is available today online, in physical retail stores, through strategic partnerships, and through its community of independent sellers across North America. Beautycounter offers over 100 products that have won numerous awards, including fast businessis the most innovative, Seduceis the best of beauty, Charm‘s Beauty Awards, Refinery29 Innovators List, WWD‘s Best-Performing Beauty Company 2019 and CNBC’s Disruptor 50. For more information, visit, follow on Instagram @beautycounter, Twitter @beautycounterhq and Facebook @beautycounterhq.

SOURCE Beautycounter

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