Anne Klein signs AP Deauville for bath and body care products – WWD

Anne Klein, who is owned by WHP Global, has signed a long-term license agreement with AP Deauville to launch a line of bath and body care products.

The first products will ship this month and will be distributed to select department stores, online stores and specialty retailers in the United States and Canada.

“With personal care at an all time high, we are delighted to partner with AP Deauville to bring to life an elevated swim and body collection for the Anne Klein brand in one of the fastest growing sectors of the clothing market. beauty, ”Stanley said. Silverstein, Commercial Director of WHP Global. “As we kick off the new year, we remain committed to expanding Anne Klein’s product assortment and offering customers a new way to experience and integrate this timeless brand into their daily lives. “

Anne Klein’s Bath & Body Collection offers a full line of bath, body and spa products for women, including a range of restorative body washes, exfoliating scrubs and lotions, radiant cream and cleanser. for the face, liquid hand soap and a soothing bubble bath.

In addition to Anne Klein, WHP brands include Joseph Abboud, Joe’s Jeans, William Rast, Lotto, Toys “R” Us, and Babies “R” Us. The company generates approximately $ 4 billion in global sales.

Mainstream AP Deauville’s flagship brands are Power Stick and Power Stick for Her, which focus on deodorants, body sprays, liquid body washes and shampoos.


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