Allure Best of Beauty: 25th Anniversary Behind the Scenes

But something was missing. I felt relieved every time someone came to my door to drop off a package or deliver mapo tofu. “Do you want to try one?” I would say, and they always said “yes”, and they were always honest.

That’s not even a third of what beauty assistant Talia Gutierrez received in the Best of Beauty packages.

Courtesy photos

Associate editor Kara McGrath looks more comfortable lying on a stack of Best of Beauty packages than she actually was.

Courtesy photos


We couldn’t have done it without you. Our gratitude to the Best of Beauty 2021 expert panel for
lend your brain, your faces and your client-colourist relationships:

colorists Rachel Bodt and Nikki Ferrara; cosmetic chemists Ginger King and Ron Robinson; cosmetic dentists Marc Lowenberg and Lana Rozenberg; dermatologists Doris Day, Mona Gohara, Amy Wechsler and Heather Woolery-Lloyd; hairdressers Vernon François and DJ Quintero; makeup artists Robin Black and Fiona Stiles; the Holly Falcone and Miss Pop manicures; perfumer Mandy Aftel; oculoplastic surgeon Bruce Moskowitz; sustainability experts Anna Cummins, co-founder and executive director of 5 Gyres, and Tom Szaky, CEO of TerraCycle.

The future

We asked our publishers to imagine what products could win a Best of Beauty award on our 50th anniversary – 2046. The future is shaping up … slightly apocalyptic and influenced by Disney Channel.

Jennifer Hussein, Business Writer: “I always wanted the wand for the hair Phil from the future. His sister waves it over his hair and he straightens it in seconds. “

Nicola Dall’asen, editor-in-chief: “It might be a niche dream of the 2000s, but I’ve always wanted the automated, hands-free hair dryer from iCarly be a thing. “

Talia Gutierrez, beauty assistant: “A sunscreen that protects all day. No more reapplications every two hours.”

Jenny Bailly, Executive Beauty Director: “A chic, flame retardant beanie that will protect our hair from the flames that will constantly surround us in 2046.”

Sarah Kinonen, Assistant Beauty Director: “Contact lenses that you put on once … and never have to take off because they give you perfect vision.” In addition, an electric toothbrush with integrated toothpaste. “

Kara McGrath, Associate Editor: “A self-tinting bleach that’s activated by the sun so your hair never turns brassy.” [Editor’s note: Those ever-present flames could be helpful for this.]

Brennan Kilbane, Lead Writer: “I’m sure whatever the Blue Ivy Carter daughter-to-be lifestyle brand sells will be fabulous. And I can’t wait to write some captions about it.”

Dianna Mazzone, Senior Beauty Editor: “A home robot that cleans your dirty makeup brushes and sponges. Or better yet, same-day laundry service that also offers pickup and delivery.”

Now read more about Best of Beauty 2021 products:

Have you finished reading? Watch Hyram Yarbro’s 10 Minute Skin Care Routine:

This story originally appeared in the October 2021 issue of Allure. Learn how to register here.

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