All the best personalized skin care brands on the market right now

MILAN, ITALY – FEBRUARY 23: Models are seen backstage at Simona Marziali MRZ fashion show on February 23, 2020 in Milan, Italy. (Photo by Rosdiana Ciaravolo / Getty Images)

When you type “best serum” into Google, you get 412,000,000 search results. Even for the most knowledgeable skin care expert, it’s A LOT – so it’s no secret that for the regular consumer, buying skin care products is an extremely confusing process. It is this frustration, coupled with cutting edge technology, that has led to an increase in bespoke skin care brands, where products are formulated specifically for your skin. Not only does this take the guesswork out of it, it also saves you $$$ and might just give you the healthiest complexion you’ve ever had.

So here we bring together some of the best new services available, from digital prescribing options to immediate in-salon offers.

The secret

Founded by Dr Clara Hurst and Dr Deb Cohen-Jones, The Secret is a prescription skin care service designed to address even the most difficult skin care issues (think melasma and cystic acne). ). The process is simple: you do an online consultation and your products are then formulated with ingredients tailored to your concerns. The brand is anchored in its three-step “box”, containing a night cream, a day cream and an eye serum. But they offer more, including a newly launched Pink Edition serum, in which $ 10 of each purchase is donated to the Miracle Babies Foundation.

Personalized dose of Skinceuticals

Skinceuticals is a brand revered for its results-driven, science-backed formulations, so its brand new personalized product offering generated a lot of excitement when it launched earlier this year. Personalized DOSE is available at select skin clinics in Australia and involves consultation and digital facial mapping to determine areas of concern. Once the skin goals are defined, your tailor-made blend of active ingredients is emulsified into a generic serum or cream base right in front of your eyes. the result is a powerful formula designed to help you achieve your personal complexion goals.

Qr8 MediSkin

Backed by highly regarded skin expert Dr. Michele Squire, Qr8 Mediskin is another industry-changing personalized prescription skin care service. While over the counter skin care products are good for most people, some concerns (such as pigmentation and acne) will see more dramatic improvements from prescription formulas. With Qr8 Mediskin, you will benefit from a one-on-one interview with your assigned doctor and extensive support to guide you through the process.


Similar to Qr8 Mediskin, the software is like a digital dermatologist offering where you can chat with experts about your skin goals and purchase a personalized prescription-only serum. Priced at just $ 44 per month, your personal product recipe will be saved to your digital account and you can use the brand’s subscription service to receive top-ups every three months. If you are looking for a unique asset that will give you results, this is a great place to start.


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