ADM unveils predictions for the next major consumer trends

DUBLIN, Ohio, EVANSVILLE, Indiana and HOUSTON – To help advance the goal of 100% sustainable supply of its packaging to customers by 2026, Wendy’s announced a new collaboration with companies in the packaging and plastic Berry Global and LyondellBasell. Wendy’s said the collaboration will support its move from a selection of plastic-lined paper cups with limited recyclability to single-substrate clear plastic cups that more consumers can recycle – an important path to circularity. Based on a mass balance approach, the cups will also use 20% ISCC certified recycled plastic in all restaurants in North America – a first in the fast food industry – with the potential to increase. the amount of recycled plastic used in the future.

The new set of mugs will launch in restaurants across the United States and Canada in early 2022 with the initial set of mugs using recycled plastic. All cups will use recycled plastic by 2023. This important first step is estimated to divert 10 million pounds of waste from landfills in the first two years. The amount of waste diverted from landfills through this collaboration is expected to increase dramatically as Wendy’s works with Berry to expand the use of recycled plastic across its entire cup set.

Highlights of the collaboration

  • Aligns the company’s common plastics and packaging commitments
  • Improves recyclability over current Wendy’s cups and increases the use of recycled plastic
  • Illustrates a clear vision and collaboration across the value chain
  • Uses recycled plastic ISCC PLUS certified by International Sustainability and Carbon Certification on a mass balance basis, providing traceability, trust and credibility
  • Recognizes the essential role advanced recycling plays in accelerating a circular economy
  • Diverts around 10 million pounds of waste from landfills in the first two years

Earlier this year, Wendy’s announced plans to optimize consumer packaging to meet its sustainable packaging goal. Today’s announcement demonstrates progress towards that goal by improving the recyclability of cups and increasing the use of recycled plastic, the company said.

“Consumers are increasingly aware of the impact of single-use waste, and we want to do our part as a leader in the fast food industry to deliver more sustainable options,” said Liliana Esposito, Director of Wendy’s corporate affairs and sustainability. “Today’s announcement marks Wendy’s next step towards creating packaging solutions that reduce our environmental impact.”

Drawing on his own sustainability goals, Berry said he has the product design and production knowledge to create circular packaging changes and manufacture them efficiently.

“Giving our natural resources multiple lives requires commitment and collaboration across the value chain. Partnering with leading brands that actively seek opportunities to promote innovative packaging solutions is essential to accelerate a circular economy, ”said Tom Salmon, CEO of Berry Global.

To initiate a transformation that significantly advances common goals, Berry offered to combine the expertise and resources of Wendy’s, Berry and LyondellBasell. As members of the American Chemistry Council and the Alliance to End Plastic Waste, Berry and LyondellBasell have teamed up to come up with a more sustainable solution.

“Plastics have many benefits, including convenience,” said Bob Patel, CEO of LyondellBasell. “The problem we need to tackle is plastic waste. As such, we are proud to collaborate with Berry Global and Wendy’s to co-create sustainable solutions that will allow us to continue to reap the benefits of this material while helping to improve our environment for the future. generations. “

Berry and LyondellBasell have entered into a long-term supply agreement for advanced recycled base resins certified ISCC PLUS by mass balance. The mass balance allows recycled plastic to be mixed with virgin plastic and processed in the same location, helping to reduce scaling costs and accelerate the transition to circular raw materials.

“The Alliance to End Plastic Waste aims to foster collective action through our network of partners. The initiative between LyondellBasell, Berry Global and Wendy’s is a demonstration of how the entire value chain can work together to develop end-to-end solutions that deal with plastics Although more can be done to enable closed-loop solutions in more states and regions, it is through industry partnerships such as this that we will achieve ultimately to increased recyclability of our waste streams, ”said Jacob Duer, President and CEO of the Alliance to End Plastic Waste.

About Thomas Hereford

Check Also

Personal Care Ingredients Market Regulation and Competitive Landscape Outlook to 2030 – Shanghaiist

“According to the research report, the global Personal Care Ingredients Market was valued at USD …

Leave a Reply

Your email address will not be published.