It’s easy to get swayed by the marketing claims and packaging of skin care products. Many of us have purchased products simply because they came in a fancy bottle or with the approval of a celebrity or influencer. We took the step of faith, spent the money and it did nothing for our skin. Reliable?
With so many skin care brands on the market, it’s easy to get lost when looking for something effective. We often end up comparing the more expensive options with the more affordable, and we wonder if a more expensive option is better. We spoke to experts about how to make an informed decision and here are the 7 questions to ask yourself before spending money on luxury care:
Are you buying it for the hype?
It is important to note, from the outset, that there is no quick fix or potion that can have drastic effects. If the product makes such claims, you have to question yourself. “If it sounds too good to be true, then it probably is,” says Dr. Kiran Sethi, Isya Aesthetics.
What are the assets it contains?
Assets are what make skin care products work. When looking for a product with actives like retinol or hyaluronic acid, go for a trustworthy option, even if it’s more expensive.
“Invest in active skin care. Even a simple vitamin C requires an expense: one that will be stable in air and light, and which is not easily inactivated. You want a product where experienced chemists and formulation labs have balanced the pH with other actives and have always made the product safe and comfortable for your skin. That’s why you’ll want the latest generation of solubilizers and emollients, for better feel on the skin. There are so many things in a product, ”says Dr Sethi.
Dr Geetika Mittal Gupta, Isaac Luxe, says serums are the only product to splurge on:
“Serums offer the most powerful blend of active ingredients. Always read the label and understand what percentage of assets is being used. Are you buying it for the wording, or branding is a decision you have to make? “
Is it suitable for your skin?
Dr Jamuna Pai, SkinLab Says Skin Care Is Not “One Size Fits All” and That A Popular Product May Not Be Right For Your Skin: “When it comes to skin care products, you have to understand that the products are not ‘.’ If a product has been adapted to the skin type of your loved ones, it is not certain that it is also suitable for your skin type! The decision should be based on the fact that the content of the product is what is required for your skin type and concerns.
Do you understand the ingredients?
If you understand the science of skin care, then it will be easier to make a decision. This is easier said than done because labels can get complicated and technical. Dr Kiran Sethi suggests looking for studies that support the products. If there are no studies, look at the assets and if they are using good percentages. This will give you a good idea of whether a product is good or not.
Another way to go about it is to ask your doctor and figure out the ingredients that are good for your skin. It is also equally important to understand which ingredients are NOT good for your skin and should be avoided. Afterwards, always check the list of ingredients and their concentrations before purchasing a product.
Is a cheaper option available?
“Moisturizers and cleansers can often be cheaper and if that works for you, don’t spend the extra money. If your regular moisturizers don’t do the job, then it makes sense to consider a more advanced and expensive option, ”says Dr. Sethi.
What are the critics saying?
If the product is on the market, there will be reviews. Look for influencers with reliable and unbiased reviews. There are websites that aggregate product reviews and online communities that review products. This will give you a good idea of if a product will be worth it.
Are you paying for the brand?
“When it comes to big brands, they have more expensive products because of their branding. Some of them may have patents or special ingredients, so it is very difficult to say in these cases whether these products are worth that expensive or not. Personally, I believe in transparent labeling where you can understand what the ingredients are. It’s best to follow your doctor’s recommendation based on skin type and splurge if necessary. So choosing a good sunscreen, a good serum and a good retinol-based cream is essential, ”suggests
Main picture Credit: Aishwarya Rai Bachchan